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Privacy Statement for Model Years 2019 and Newer, and Certain Older Vehicles

Last updated July 1, 2020

With regard to data collected from or about your vehicle, the Model Year 2019 Privacy Statement applies to all Model Year 2019 vehicles and newer as well as to any older vehicles if an owner or registered user agrees to the Model Year 2019 Privacy Statement (including all vehicles where an owner or registered user signs up to be a Key User or subscribes to Connect PRIME services on or after January 1, 2019.) If you own a used vehicle and are unsure which privacy statement applies to you, you may contact us at or by phone, 24 hours a day, at: 1-800-822-AUDI, for more information.

At Audi of America, Inc., an operating division of Volkswagen Group of America, Inc. (“AoA,” “We,” or “Us”), we value your privacy and want you to know how your information will be handled and used. This Privacy Statement applies to information we obtain from and about individuals interacting with AoA and its websites, mobile applications, vehicles, products and services; however, it does not apply to job applicants or AoA employees.

This Statement does not apply to Audi Financial Services (“AFS”) or its products, contracts and related services. AFS has its own privacy statement, which can be found here. However, you may choose to access your Audi Financial Services (AFS) account through your myAudi portal. If you do so, the details of your financial transactions (e.g. account balance, automatic payments, bank account information) will not be shared with AoA, its affiliated entities or the third parties identified in this Privacy Statement. Such information will be used and shared strictly in accordance with the AFS Privacy Statement.

If you are a California resident, please view the “Your California Privacy Rights” section of this privacy statement for more information on your California privacy rights.
From Whom Do We Collect Information?
As you interact with AoA and its websites, mobile applications, vehicles, products and services, we may collect certain information from or about you or your vehicle from the following sources:

1.1 Directly from you. We collect the information you provide to us directly or when you interact with us, such as when you visit or use our website, set up accounts, subscribe to services, register users, use AoA and third-party digital properties (including social media sites and sweepstakes microsites), use AoA mobile applications, or during other interactions such as product and related events, test drives, surveys, promotion entries, and when you interact with our customer call centers.

1.2 Cookies and online technologies. When you access or use our website, AoA and third-party digital properties (including social media sites and sweepstakes microsites), or AoA mobile applications, we may collect data through cookies and other tracking technologies.

1.3 From your vehicle. We collect information about your vehicle and how you use it, such as information about your vehicle’s performance, status, and GPS location. We collect this information regardless of which, if any, services you sign up to use.

1.4 Your AoA Dealer.

1.5 AoA-authorized sellers of consumer merchandise.

1.6 Affiliated entities, such as Audi Financial Services, an operating unit of Volkswagen Credit Inc. (“AFS”) (if you finance your AoA vehicle purchase or purchase products from AFS) and other companies within the Volkswagen Group family of companies.

1.7 Third party service providers, Content Providers and Optional Third Parties (defined below).

1.8 Other third parties, such as companies that provide or sell lists of potential vehicle purchasers and current owners (data brokers), business partners, social media platforms and networks.

We may combine information that we receive from the various sources described in this Privacy Statement, including third-party sources, and use or disclose it for the purposes identified below.
What Information Do We Collect?
As you interact with AoA, its products and services, we collect different types of information from you, based on the interaction, such as when you purchase a vehicle, set up a myAudi account, subscribe to Audi connect services, or register a Key User or Authorized Users.

The types of information that AoA collects about you include:

2.1 Identifiers, characteristics and other information you provide, such as your contact information, preferences, personalized settings, photographs and other user-generated content, other materials that you may submit, demographic information, Audi connect subscription information, Key User registration information, Authorized User registration information, myAudi registration and account information.

2.2 Commercial information regarding vehicle purchase/lease/service, such as contact information (such as name, address, telephone number, email) and vehicle purchase, lease or service information (such as VIN, make, model, year, dealer, date of purchase or lease, purchase/lease price, vehicle equipment, and service history)

2.3 Commercial and electronic activity information, such as vehicle data transmitted from your vehicle, such as general status data(such as warning lights, vehicle condition data, service related data including upcoming service schedule, fuel level, battery level, and tire pressure); service history and fault or trouble codes; ambient data (such as outside temperature and brightness); vehicle performance data and other data about your vehicle including its identification, condition, equipment status, charging data (for electric vehicles), or collision information; vehicle/technology usage data (such as usage of start/stop and remote start technology); driver behavior data (such as vehicle speed, seat belt use, and information about braking habits); information that you provide when using the Audi connect services, including information you send and information you request; information about your use of Audi connect services, mobile applications and websites; and information about your interactions with us, our affiliates, or our service providers, Content Providers, or Optional Third Parties.

1.4 Geolocation data, please note that GPS location tracking is automatically enabled and active before purchase or lease of Audi vehicles.

2.5 Audio, electronic, visual, thermal, olfactory, or similar information, such as call recordings for emergency and customer service purposes, and voice command data

2.6 Electronic activity, such as data gathered by technology when you visit our website or use our mobile applications (such as IP address, browser information, ICCID, device type, app and OS version, etc.).

2.7 Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences and characteristics.

If your vehicle is equipped with an Event Data Recorder (“EDR”), crash or near-crash information about the vehicle or driver’s behavior will be recorded in the vehicle. EDR data are recorded by your vehicle only if a non-trivial crash situation occurs, not under normal driving conditions. For information about your vehicle’s EDR data or other crash or near crash information collected and how we might receive and use it, please see your owner’s manual.
How Do We Use Your Information?
We collect and use your information for a number of business purposes, such as:

3.1 To provide you with products and services, such as to provide products and services you may request; support your vehicle, products and services; diagnose, repair and track service and quality issues; communicate with you about your vehicle, products or services; install and configure changes and updates to your services; authenticate users of our products and services; verify your eligibility for certain programs or benefits; activate accounts; allow you to access your accounts and use the available applications, services and programs available through your accounts; perform desired customer services; and maintain information relevant to your accounts.

3.2 For our own internal business purposes, such as to evaluate the usage, performance and safety of our vehicles, products and services; improve the quality of our vehicles, products and services and design new products and services; operate the AoA website and digital properties and customize the content; or maintain internal records

3.3 For legal, safety or security reasons, such as to comply with legal requirements; protect the safety, property or rights of AoA and its affiliates, including AFS (and its right to repossess its vehicles, including through the use of GPS data); owners, registered users, drivers, passengers or others; or prevent and detect fraud or misuse of the vehicles, products or services.

3.4 For marketing. However, please note that GPS location or driver behavior data will not be used for AoA marketing purposes or shared with unaffiliated third parties to use for their own purposes without your affirmative consent.

3.5 In an anonymous or aggregated format. We may also use or share your information in an anonymized or aggregate manner for any purpose.

3.6 For services of third parties that you authorize, with your consent, we will provide the information needed by third parties that we introduce or with whom you independently engage in order to provide their services to you.

We also provide your information to third parties who use it for the commercial purpose of marketing their products and services to you.
With Whom Do We Share Your Information?
We share the information identified above:

4.1 within the Volkswagen Group family of companies, which includes parents, corporate affiliates, subsidiaries, business units and other companies that share common ownership, including Audi Financial Services and Audi AG;

4.2 with third-party service providers working on behalf of AoA (such as advertising agencies and third parties that provide marketing services, marketing research, and other analytics for marketing purposes), IT and call center providers and third party content providers;

4.3 with Audi Dealers for sales, leasing, and customer service purposes, such as responding to quote requests, vehicle diagnosis, maintenance and repair, scheduling service appointments, and contacting you and providing the requested services.

4.4 with emergency responders (such as police and ambulance providers) and law enforcement for purposes of offering Connect CARE.

4.5 With others for legal, security or safety purposes, we may share your information with third parties, law enforcement or other government agencies to comply with law or legal requirements; to enforce or apply our Terms of Service and other agreements; and to protect our rights and the property or safety of our users or third parties. We also may disclose information about you and your vehicle when we have reason to believe that someone is causing injury to or interference with our rights or property, other users of the websites or anyone else that could be harmed by such activities.

4.6 With other companies in connection with an AoA corporate transaction, if we or some or all of our assets are acquired by another company, including through a sale in connection with bankruptcy, we will share the information that we hold with that company.

4.7 With Audi connect Content Providers, if you sign up for Audi connect free trial services or Audi connect subscription services, we include offerings from various third-party content providers, such as Google, Twitter, etc. (“Content Providers”) with whom we contract and to whom you directed us to share personal information to provide products and services through AoA vehicles whose services are integral to the Audi connect Services. AoA does not create or control the content offered by these Content Providers nor does AoA determine how they handle your personal information for purposes of providing their services. The Content Providers are exclusively responsible for the content and the availability of the content accessible through Audi connect. Content Providers have the right to use your data for their own purposes and therefore, services from Content Providers will be subject to their Terms of Service and Privacy Statement. If you have any concerns regarding the collection, use or sharing of your personal information or wish to exercise any rights that you have, please contact the Content Providers directly at the web addresses provided below.

At present, depending on the generation of your vehicle, the following third-party Content Providers offer services via Audi connect:

• Advanced 3D City View, Traffic Information: HERE Global B.V., Kennedyplein 222 -226, 5611 ZT Eindhoven, The Netherlands –;
• Charging station location information: National Renewable Energy Laboratory, 15013 Denver West Parkway, Golden, CO 80401 –; Electrify America, 300A Victory Dr, Herndon, VA 20170 –;
• City events:, Inc., 512 2nd Street Second Floor, San Francisco , CA 94107, USA –;
• Flight information: FlightStats, Inc., 522 SW 5th Avenue, Suite 200, Portland, OR 97204, USA –;
• Fuel price information: OPISNAVX c/o IHS, 18 rue du Quatre Septembre, 75002 Paris, France -;
• Natural Voice Recognition: Nuance Inc., 1 Wayside Road, Burlington, MA 01803 –;
• News:, and any other RSS feed providers that you may choose to add;
• Parking information: Parkopedia Limited, 232 Sladepool Farm Road, Birmingham, West Midlands, B14 5EE –;
• Point-of-interest searching (POI), including voice control, navigation with Google Earth images : Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA –;
• Predictive Route Guidance: INRIX Inc., 10210 NE Points Dr., Suite 400, Kirkland, WA 98033 –;
• Traffic light information: Traffic Technology Services, Inc., 17933 NW Evergreen Pkwy #240, Beaverton, OR 97006 –;
• Twitter: Twitter Inc., 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA –;
• Weather: MeteoGroup Ltd., 292 Vauxhall Bridge Road, London SW1V 1AE -;
• Yelp: Yelp Inc., 140 New Montgomery, San Francisco, CA 94105 –

4.8 With Optional Third Parties that you authorize, with your express permission, we also will share your information with selected third parties you choose (“Optional Third Parties), to enable services that use your information but are not provided directly by AoA. These services could include, but are not limited to, WiFi hotspot providers, remote package and fuel delivery, or usage-based insurance or tolling pricing, or other mobility-based or loyalty services. The Optional Third Parties contract directly with you and are exclusively responsible for their services, including those accessible through the Audi connect platform. These services or offerings from third parties will be subject to their Terms of Service and Privacy Statement, not ours. If you have any concerns regarding the collection, use or sharing of your personal information or wish to exercise any rights that you have, please contact the Optional Third Parties directly.

4.9 With third parties for their own marketing purposes, we share your contact information and vehicle identification information with third parties for their own marketing purposes, such as Sirius XM and Audi Dealers.

We may also use or share your information in a de-identified or aggregate manner.
Your Choices
Most Audi vehicles are equipped with technology that tracks, and shares with AoA, information about the vehicle as described above, including numerous data points about the vehicle’s usage, performance, safety, status, and GPS location. AoA uses and shares this information for the purposes described above.

Your vehicle may be equipped with a “Privacy Mode” that allows you to control what information is collected from the vehicle, including the ability to enable full privacy restrictions and discontinue any sharing of identifiable vehicle data except for emergency call and stolen vehicle locator purposes.. Please see the “Audi Connect” or “Data Privacy” sections of the owner’s manual for your vehicle to determine if your vehicle has Privacy Mode. Please note that disabling the data sharing capabilities will inhibit AoA’s ability to provide you with Audi connect services and other functionalities. Please see your owner’s manual for a description of what services will be disrupted and what will still be available when Privacy Mode is enabled.

Please note that the information stored in your Audi vehicle may be accessible to others who use your Audi vehicle or mobile device, and thus may be deleted, altered, or transferred. Please see your vehicle’s owner’s manual for information about how to remove the information stored in your Audi vehicle. The data you enter into your myAudi account are saved and made available to you wherever you login to myAudi, including in your vehicle. We save the data until you delete it from your myAudi Account or you delete your myAudi Account.

Nevada residents: please contact us at to inquire about your right to opt out of the sale of your personal information.

California residents: please see the Your California Rights section for more information about your privacy choices.

To opt-out of receiving promotional email messages from us, please click on the "Unsubscribe" link contained at the bottom of each email.
Online Advertising
To provide you with a more relevant and interesting experience, AoA may work with third party companies to display ads or customize the content of the AoA digital properties. These companies may use cookies (a small text file), pixels, tags, or similar technologies that are placed in browsers to gather information about your visits to an AoA digital property, as well as your visits elsewhere on the Internet over time. These companies use this information to provide you with more relevant advertising known as interest-based advertising. Some of these companies may be participants in the Digital Advertising Alliance ("DAA"). The DAA offers a choice mechanism with respect to certain types of data collection and use. We adhere to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising. Visit to exercise choice with respect to participants of the DAA or click on the AboutAds icon on an AoA advertisement and follow the instructions on how to opt out. If you change computers, devices, or browsers, use multiple computers, devices, or browsers, or delete your cookies, you may need to repeat this process for each computer, device, or browser. Opting out of interest-based advertising will not opt you out of all advertising, but rather only interest-based advertising from AoA or its agents or representatives.

To opt-out of receiving promotional email messages from us, please click on the "Unsubscribe" link contained at the bottom of each email.
Cookies and Other Tracking Technologies
The AoA websites also collect information, via cookies, web beacons, pixels, tags or other tracking technologies, such as your Internet Service Provider and IP address, the date and time you access the AoA website, the pages you have accessed while visiting the AoA website, and the Internet address from which you accessed the AoA website. Some cookies exist only during a single session and some are persistent over multiple sessions over time. We use these technologies to remember user preferences, maximize the performance of our website and services, provide you with offers that may be of interest to you, measure the effectiveness of our email campaigns and to personalize online content.

You may refuse or delete cookies. If you refuse or delete cookies, some of our website functionality may be impaired. If you previously accepted cookies and directed us to share your information on one of our sites, you can change your cookie preference by clicking on the cookie settings link in the footer of that site. Please refer to your browser’s Help instructions to learn more about how to manage cookies and the use of other tracking technologies. Some browsers have incorporated Do Not Track (“DNT”) preferences. If you set your browser to signal that you do not wish to be tracked online, we will honor your preference by disabling targeting and social media cookies unless you explicitly consent through our cookie banner to enable these categories.
Mobile Applications
In addition to mobile applications designed to allow you to use your myAudi or Audi connect services, AoA may have mobile applications that you can download to your mobile device or vehicle (“AoA Applications”). When you download an AoA Application, there may be an opportunity for you to provide us with or for us to obtain information about you or your vehicle. Each AoA Application will display a separate Privacy Statement that will inform you about how any new or different information shared via the application will be handled. Otherwise, information collected via AoA Applications will be the information identified above and will be used and shared as stated in this Privacy Statement.

Through the Infotainment system, AoA may also offer applications developed by third parties (“3rd Party Application”). When you download a 3rd Party Application to your mobile device or vehicle, the 3rd Party Application may collect information about you or your vehicle in connection with your download or use of that application. AoA is not responsible for the collection or use of information by 3rd Party Applications. We recommend that you carefully review the privacy statement of each 3rd Party Application prior to downloading or using them.
Our Commitment to Children's Privacy
AoA does not knowingly collect, use, share or sell the information of children under the age of 16. In the event that we learn that we have collected information from a child under age 16, we will delete that information. For questions or additional information, see the “Contact Us” section below.
External Links
The AoA websites may contain links to other websites, including social networks, advertisers, Audi Dealer websites, Audi Financial Services websites, other Volkswagen Group websites, including websites operated by Audi AG, and websites belonging to other third parties. Some of these sites may share a similar “look and feel” to the AoA websites. Please be aware that we are not responsible for the privacy practices of other websites. We encourage you to read the privacy statements provided by other websites before you provide information to them.
AoA maintains reasonable safeguards to protect your information. Some services, including Audi connect services, may involve the transmission of voice and data from your Audi vehicle over wireless and cellular telephone networks and therefore, we cannot guarantee the privacy and security of conversations or data transmitted to and from your Audi vehicle.
Changes to this Privacy Statement
From time to time, we may update this Privacy Statement by updating this page and by displaying the date of the last update at the top of the page. We encourage you periodically to check this site to learn about the information we collect, use, and share. Your continued use of any of the AoA websites, products or services affirms your agreement to such changes.
Contact Us
Should you have other questions or concerns about this Privacy Statement, please email us at:

You may also contact us by phone, 24 hours a day, at: 1-800-822-AUDI.

And by mail at:

Audi Customer Experience Center
3800 Hamlin Road
Auburn Hills, MI 48326
Your California Privacy Rights

We’re here to assist you.

If you own a used vehicle and are unsure which privacy statement applies to you, you may contact us at or by phone, 24 hours a day, at 1-800-822-AUDI, for more information.