Audi and MLS recently hit a milestone: 10 years of partnership rooted in purpose, performance, and progress.

Since 2015, we’ve focused on growing the game by empowering the next generation—supporting youth development, advancing Academy talent, and backing player-led community initiatives.

And it’s working: MLS is reaching more fans than ever, with soaring attendance, rising club valuations, and a new generation of talent fueled by Audi’s continued support.

In a league-wide joint initiative established in 2019, the Audi Goals Drive Progress program helps develop future generations of professional soccer players in the MLS academy system through housing, educational, and transportation support. For every goal scored during the MLS season, Audi contributes directly into the Audi Goals Drive Progress Fund to support each MLS Club Youth Academy.

Through a program expansion in 2023, the Audi Goals Drive Progress initiative also drives progress off the pitch by financially supporting and spotlighting community initiatives championed by MLS players.

Audi Goals Drive Progress embraces leaders across the league whose dedication to charitable efforts and social impact work create sustainable communities, foster equity and inclusion, and enrich the lives of those in need across the U.S. and Canada.

Audi is committed to contributing up to $1 million per season through the Audi Goals Drive Progress fund between both initiatives.

The league’s top goal scorer each season is recognized with the prestigious MLS Golden Boot award presented by Audi.

D.C. United forward Christian Benteke claimed the 2024 MLS Golden Boot after scoring a league-high 23 goals.

Benteke has raised a total of $54,600 for MLS academies through the ‘Audi Goals Drive Progress’ program, a multi-year initiative dedicated to expanding the breadth of academy resources through contributions toward player education, housing, and transportation.

The funds raised by Benteke include $200 per goal scored during the 2024 MLS regular season to be distributed to all MLS academies, and an additional $50,000 contribution to the D.C. United academy for winning the Golden Boot.

Through MLS Season Pass, Apple and Major League Soccer have introduced an unprecedented subscription service to fans in over 100 countries and regions that features every live MLS regular-season match, the entire Audi MLS Cup Playoffs, and the Leagues Cup, all with no blackouts.

MLS Season Pass brings MLS to its biggest worldwide audience ever, in a simpler and streamlined way: All matches are available through the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com.