Driving Progress Through Sport
As the official automotive partner of Major League Soccer, Audi is supporting greater access to the sport and embracing MLS leaders who are fostering equity and inclusion and working to create sustainable local communities.
Audi Goals Drive Progress
In a league-wide joint initiative established in 2019, the Audi Goals Drive Progress program helps develop future generations of professional soccer players in the MLS academy system through housing, educational, and transportation support. For every goal scored during the MLS season, Audi contributes directly into the Audi Goals Drive Progress Fund to support each MLS Club Youth Academy.
Through a program expansion in 2023, the Audi Goals Drive Progress initiative also drives progress off the pitch by financially supporting and spotlighting community initiatives championed by MLS players.
Audi Goals Drive Progress embraces leaders across the league whose dedication to charitable efforts and social impact work create sustainable communities, foster equity and inclusion, and enrich the lives of those in need across the U.S. and Canada.
Audi is committed to contributing up to $1 million per season through the Audi Goals Drive Progress fund between both initiatives.
MLS Golden Boot Award
The league’s top goal scorer each season is recognized with the prestigious MLS Golden Boot award presented by Audi.
The MLS Golden Boot award winner receives a $25,000 contribution through the Audi Goals Drive Progress fund to support the development of their MLS club’s youth academy through housing, educational, or transportation resources.
Team of the Matchday
Audi is synonymous with Performance – that’s why we’re celebrating top player performance every week with the Team of the Match Day.
Each week during the MLS Regular season, the top MLS players are recognized to form the “Team of the Match Day” highlighted through written and social content.
MLS Season Pass on Apple TV
Through MLS Season Pass, Apple and Major League Soccer have introduced an unprecedented subscription service to fans in over 100 countries and regions that features every live MLS regular-season match, the entire Audi MLS Cup Playoffs, and the Leagues Cup, all with no blackouts.
MLS Season Pass brings MLS to its biggest worldwide audience ever, in a simpler and streamlined way: All matches are available through the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com.
