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Technology & Digitalization

Frontal view from behind of the cockpit, sports seats, and digital displays of the Audi SQ7 SUV.

V8 fun factor.

For dynamism you’ll feel immediately: quattro all-wheel drive with regulated rear-axle differential lock puts the power of the V8 engine onto the road.

In the middle of the action.

The SQ7 SUV treats you to generous displays, room-filling sound and operation that is as easy as a conversation.

Close-up of a speaker from the Bang & Olufsen Premium Sound System.

Sound with one dimension more.

The Bang & Olufsen Premium sound system* delivers an immersive sound experience by generating a new 4th dimension: you’ll feel the bass in your body. Loudspeakers in the head restraints enable discreet phone calls and navigation commands.

View of the cockpit from the driver's side with a focus on the digital displays.

Your digital stages.

Full focus behind the wheel, full programme on the front passenger seat. The driver-oriented OLED panoramic display combines the Audi virtual cockpit plus with the MMI touch display. The standard front passenger display can be operated separately.

Close-up of the driver's view of the steering wheel and head-up display.

See more than the road shows.

The head-up display* projects the speed and further information relevant to the driver from optionally available equipment into the driver’s direct field of view.

Close-up of the driver display with the Audi assistant.

Obeys every word.

Activate the Audi assistant with improved voice recognition by button or by saying “Hey Audi” to operate a range of vehicle and infotainment functions. It suggests routines for repetitive tasks such as adjusting the seat heating.

Lighting the way forward.

Your Audi shows you the way in style – by day and by night. And always puts you in the best light.

Three-quarter front view of the Audi SQ7 with the headlights lit up.
More than just light.

The digital matrix LED headlights* assist the driver with dynamic adjustment of the high beams to reduce glare to oncoming traffic.

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© 2026 Audi of America. All rights reserved.

Audi of America takes efforts to ensure the accuracy of information on the general vehicle information pages. Models are shown for illustration purposes only and may include features that are not available on the US model. As errors may occur or availability may change, please see dealer for complete details and current model specifications.

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