Audi exclusive^*

Audi exclusive is a factory customization program from Audi that allows customers to personalize elements of a new vehicle beyond standard configurator options.
It offers bespoke paint colors, interior materials, stitching, and trim, all integrated during production to ensure full OEM (Original Equipment Manufacturer) quality and warranty coverage.

Audi exclusive enables personalization across key design elements:
•    Exterior paint, including custom and heritage colors 
•    Metallic, pearl, and crystal finishes 
•    Leather upholstery and interior color combinations 
•    Dinamica microfiber and Alcantara surfaces 
•    Interior inlays such as wood, carbon fiber, and aluminum 
•    Stitching, piping, and accent detailing 
Availability varies by model and may extend beyond what is shown in the standard configurator.

Audi exclusive paint finishes are designed to create distinct visual effects:
•    Metallic: Reflective finish with depth and shimmer 
•    Pearl effect: Subtle color shifts under changing light 
•    Crystal effect: Enhanced sparkle and visual depth 

Yes. Audi exclusive allows customization of:
•    Seats, headrests, and door panels 
•    Steering wheel and center console 
•    Dashboard and trim surfaces 
Customers can combine leather colors, stitching styles, Dinamica microfiber, and inlays to create either subtle or highly distinctive interiors.

Audi exclusive leather is selected for consistency, durability, and comfort.
It features:
•    Chrome-free tanning processes 
•    Through-dyed color to reduce visible wear 
•    Breathable finishes for improved seat comfort 
•    Carefully matched hides for a uniform appearance 
Materials are typically sourced from high-quality European hides with consistent fiber structure.

Audi leather undergoes extensive validation before use, including:
•    Abrasion and wear resistance testing 
•    Light fastness (fade resistance) 
•    Tensile strength and flexibility checks 
•    Temperature and UV exposure testing 

Interior inlays are decorative trim elements used across the cabin, including the dashboard, doors, and center console.
Audi exclusive offers:
•    Natural wood veneers 
•    Carbon fiber and aluminum finishes 
•    Piano black and other premium surfaces 
Wood veneers are carefully selected for consistent grain and treated for scratch resistance and UV stability.

Color appearance can vary based on screen settings, lighting conditions, and print quality. Digital and printed representations are approximate. Color appearance can vary based on screen settings, lighting conditions, and print quality. For more information, please contact your Audi Dealer.

Standard configurations are limited to predefined combinations.
Audi exclusive expands beyond this by offering bespoke colors, materials, and finishes not typically available in the online configurator, allowing for near one-of-one vehicle specifications.

Availability varies by market, but Audi exclusive is most commonly offered on prestige trims and performance models, with higher-end and RS models typically offering the widest range of options.

Your Audi Dealer will take you though the process and explain your options before placing an order. This includes: 
•    High-resolution interior and exterior previews 
•    360° viewing experiences 
•    Material and color combination simulations 
These tools help refine selections before placing an order.

The process typically includes:
1.    Consulting an Audi Dealer 
2.    Reviewing material and color samples 
3.    Confirming options beyond the configurator 
4.    Placing a factory order 
5.    Receiving production and delivery timelines 
Your vehicle is then manufactured with your selected specifications and delivered to your Audi Dealership.

Lead times depend on the level of customization and allocated build slots:
•    Exclusive options typically add to production time 
•    Highly bespoke builds may extend timelines significantly 
Timing is dependent on material availability, custom paint approval, and factory scheduling.

Yes. Orders are finalized through an authorized Audi Dealer, who can:
•    Provide material and color samples 
•    Confirm available options 
•    Assist with build configuration and submission using dealer specific configurator tools

In many cases, yes. Some Audi exclusive options are not displayed online and may be available upon request, depending on feasibility, model compatibility, and additional costs.

Audi exclusive is best suited to customers seeking a highly personalized vehicle with factory-level integration, combining advanced manufacturing with a high degree of individual expression. Please reach out to your Audi Dealer for further details and offerings.