"Vorsprung durch Technik" or, "Progress through Technology" is our company ethos and is the core belief that drives the development of every Audi vehicle. It inspires the innovative solutions, revolutionary engineering and progressive design that have become synonymous with the Audi name. And it reminds us to challenge ourselves, rewrite the rules from time to time and always fuel our pioneering spirit. The spirit that sets us apart on the racetrack and the open road.
From driving clinics to picking up your new vehicle in Europe, there are many ways Audi enthusiasts can deepen their connection to the brand that represents the pinnacle of luxury performance.
There are a variety of auto shows, sporting events and cultural celebrations to attend on those rare days the road isn't calling your name.
Behind our exceptional luxury performance vehicles is a collection of extraordinary employees. If you'd like the opportunity to fulfill your potential at a company that's shaping the future, you've come to the right place.
Audi on demand, an innovative mobility program that gives customers a new way to experience the Audi brand and its range of vehicles at the touch of a button. With Audi on demand, customers can reserve an Audi by the day for up to 28 days.
If you're only as good as the company you keep, then the company we keep is exceptional. Discover the innovative businesses that we partner with to help keep our vehicles miles ahead of the rest.
Discover our commitment to excellence with exclusive information on Audi vehicles, future launches, special events and more.
Read the latest corporate news, data, sales reports, executive bios, marketing, speeches and more.
Audi designers have always held the ethic that great design is eﬃcient design. In addition to the attention given to every part of an Audi in this respect, the Audi e-tron® initiative is creating a new high bar for electric vehicles everywhere.
Before we built the most sophisticated and elegant luxury performance vehicles on the road today, we built a rich history of innovation that transformed an entire industry. Explore our heritage and you'll understand why the four rings are the symbol of progressive engineering today.