Jussi Oksanen | Keys to San Diego | The Audi City Guides | Audi USA

About Jussi Oksanen

A love of nature underpins everything Jussi Oksanen does. The former professional snowboarder grew up in Finland and started boarding — on wheels and snow — early in his childhood, and turned pro at age 17. That resulted in a move to America, where “the amount of single-use plastic water bottles” shocked Oksanen.

That shock propelled him to found Mizu, a reusable drinkware company born of his desire to bring greater sustainability to athletes and consumers around the world. He’s proud of the fact that Mizu was an early entrant into a now-saturated market, but welcomes all competition: “It took a while to become what it is now, which is part of everyone’s normal accessories. I feel very grateful to be part of that movement,” he says.

Discover Jussi Oksanen's places that inspire in San Diego.

An outdoor, mid-shot photo of the exterior of Coastal Roots Farm, a nonprofit community farm and education center in Encinitas, California.
Exterior of Coastal Roots Farm.

Coastal Roots Farm

441 Saxony Road, Encinitas, CA 92037

Coastal Roots Farm is a nonprofit community farm and education center in Encinitas. They are committed to fostering a healthy, vibrant, and inclusive community and a more sustainable future for San Diego County by practicing organic farming and sharing their harvest with those who lack access. Coastal Roots Farm offers a pay-what-you-can Farm Stand, as well as farm-based environmental education programming such as Farm Camp, School & Group Visits, Internships, and more.

Exterior of Coastal Roots Farm.
An outdoor, mid-shot photo of a sign in front of Swami’s Beach in Encinitas, California.
Entrance to Swami's Beach.

Swami’s Beach

215 West K Street, Encinitas, CA 92024

Swami’s Beach located in Encinitas, is known as a haven for surfers. The park at Swami’s Beach is a great vantage point to relax in the shade and for watching surfers. Swami’s Beach is also part of the State Marine Conservation Area (SMCA) which contains 12 distinct habitats—including a thriving kelp forest, extensive surf grass beds, and rocky reefs—where lobsters, halibut, grunion, and many other fish live.

Entrance to Swami's Beach.
An indoor, mid-shot photo of clothes hanging on racks inside Vuori Clothing, a San Diego-based shop that makes premium performance apparel.
Glimpse of the wares at Vuori.

Vuori Clothing

7841 Girard Avenue, La Jolla, CA 92037

Vuori Clothing makes premium performance apparel inspired by the active California lifestyle. The Encinitas-based brand wants customers to feel happy about their activewear purchases, from Performance Joggers to versatile Banks Shorts, because they’re made with ethically sourced materials. Vuori’s approach to more sustainability includes offsetting its carbon footprint and reducing most of the plastics from its shipping and supply chain.

Glimpse of the wares at Vuori.

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