Inside Audi | Audi Exclusive | Audi USA

Make it personal.

Transform your Audi into a custom masterpiece with Audi exclusive. Design elements of your Audi—from the paint and the seating to the stitching, dashboard, steering wheel, floor mats, and more.

European model shown. Specifications may vary.

Express your style.

Set yourself apart from the rest with an Audi exclusive paint and finish.

Featured paint options

See your Audi dealer for all color options and availability.


Interior details assembled just for you.

Make the Audi of your dreams a reality.

  • Step

  • 1

  • Select your Audi model online or at a local Audi dealer.

  • Step

  • 2

  • Explore and finalize the customization options for your vehicle with your dealer.

  • Step

  • 3

  • Order your vehicle through your Audi dealer and prepare for an Audi that is exclusively you.

Three-quarter front view of a red Audi RS e-tron GT in motion.

Audi Sport models

The Audi Sport model lineup features a diverse range of vehicles offering powerful performance. From coupes, sedans, and sportbacks to SUVs, and mid-engine supercars, find an Audi Sport model that takes your drive to the next level.

Explore Audi Sport models