Side view of the Audi e-tron® parked.

Innovation

A new era is here

Greatness is achieved by those with the courage to reimagine the possible. Those who defy convention and push performance to the limits. Who engineer lighter, more efficient vehicles. Innovate intelligent technology that anticipates drivers' needs. This is the spirit that drives us.

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    Audi Sport®
    The art of performance down to a science.

    This is what happens when motorsports engineers build road cars. They expand the envelope of performance to elevate the level of exhilaration. The R8 and RS models in the Audi Sport® lineup are built with the knowledge that comes from winning races and setting records.

    See the DNA of Audi Sport®
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    Audi quattro®
    Four is superior to two.

    Thirty-five years ago, Audi quattro® became the first permanent all-wheel drive system designed for passenger vehicles — and it's been the front-runner ever since. Today quattro® plays an essential role in the Audi experience, ensuring its place as an engineering legend.

    Explore quattro®
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    Audi e-tron®
    Electric has gone Audi

    The e-tron® fleet ushers in a bold new era. From the all-electric e-tron SUV to forthcoming Sportback and GT models, discover how uncompromising electric power continues our innovation legacy.

    Discover Audi e-tron®
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    Driver Assistance
    Advancing the science of support.

    At Audi, we're constantly developing new ways to help support you during your drive. By incorporating advanced technologies such as radar, sonar, lasers and high-speed processors, we've developed a suite of driver assistance features that can help keep you aware of your surroundings.

    Explore Driver Assistance
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    Audi and Bang & Olufsen®
    The art of sound.

    Since joining Audi in a partnership to develop the finest audio and design quality in the segment, Bang & Olufsen® has been an ideal partner to bring our customers a selection of superior audio defined by a uniquely integrated array of speakers around the cabin and outstanding visual design.

    Explore Bang & Olufsen®
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    Audi MMI®
    The revolution will be digitized.

    The two high-resolution touchscreens of MMI® touch response allow you to touch, scroll and swipe your way to infotainment, climate control and seating settings. The customizable interface allows you to arrange feature icons to your preference, and haptic and audible feedback confirm your selections.

    Explore MMI® innovations
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    Audi connect®
    Drive smarter.

    Audi connect® with Google Earth™ satellite imagery is your guide to places of interest, travel information, weather reports, fuel prices, and more. You can even send destinations with your myAudi account on your desktop straight to your car.

    Explore Audi connect®
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    Audi exclusive
    Redefining exclusivity.

    Audi exclusive offers many different ways to experience the joy of owning an Audi that is truly unmistakable. And exclusive.

    Explore Audi exclusive