Innovation

This is what happens when motorsports engineers build road cars. They expand the envelope of performance to elevate the level of exhilaration. The R8 and RS models in the Audi Sport® lineup are built with the knowledge that comes from winning races and setting records.

Thirty-five years ago, Audi quattro® became the first permanent all-wheel drive system designed for passenger vehicles — and it's been the front-runner ever since. Today quattro® plays an essential role in the Audi experience, ensuring its place as an engineering legend.

The e-tron® fleet ushers in a bold new era. From the all-electric e-tron SUV to forthcoming Sportback and GT models, discover how uncompromising electric power continues our innovation legacy.

At Audi, we're constantly developing new ways to help support you during your drive. By incorporating advanced technologies such as radar, sonar, lasers and high-speed processors, we've developed a suite of driver assistance features that can help keep you aware of your surroundings.

Since joining Audi in a partnership to develop the finest audio and design quality in the segment, Bang & Olufsen® has been an ideal partner to bring our customers a selection of superior audio defined by a uniquely integrated array of speakers around the cabin and outstanding visual design.

The two high-resolution touchscreens of MMI® touch response allow you to touch, scroll and swipe your way to infotainment, climate control and seating settings. The customizable interface allows you to arrange feature icons to your preference, and haptic and audible feedback confirm your selections.