MY2018 and Older > Privacy > Audi | Luxury sedans, SUVs, convertibles, electric vehicles & more

Privacy Statement for Model Years 2018 and Older

Effective May 20, 2025

Last updated May 20, 2025

With regard to data collected from or about your vehicle, the Model Year 2018 Privacy Statement applies to all Model Year 2018 vehicles and older. If you own a used vehicle and are unsure which privacy statement applies to you, you may contact us at privacy@audi.com or by phone, 24 hours a day, at: 1-800-822-AUDI, for more information.

At Audi of America, Inc., an operating division of Volkswagen Group of America, Inc. (“AoA,” “We,” or “Us”), we value your privacy and want you to know how your information will be handled and used. This Privacy Statement applies to information we obtain from and about individuals interacting with AoA websites, mobile applications, and other online services (collectively, our “Digital Properties”); AoA vehicles, products and services; and through other online and offline interactions with AoA.

This Statement does not apply to business contacts or AoA job applicants or employees. The privacy statement for business contacts and job applicants can be found here: https://www.volkswagengroupofamerica.com/en-us/privacy-statement. This Statement also does not apply to Audi Financial Services (“AFS”) or its products, contracts and related services. AFS has its own privacy statement, which can be found here: https://content.ownerportal.vwcredit.io/tnc/audi/privacy. You may choose to access your AFS account through your myAudi portal. If you do so, the details of your financial transactions (e.g. account balance, automatic payments, bank account information) will not be disclosed to AoA, its affiliated entities or the third parties identified in this Privacy Statement. Such information will be used and disclosed strictly in accordance with the AFS Privacy Statement.

As you interact with AoA and its Digital Properties, vehicles, products and services, we may collect certain information from or about you or your vehicle from the following sources: 1.1 Directly from you or your vehicle, such as when you visit or use our Digital Properties; set up accounts; subscribe to services; register users, use third-party digital properties (including social media sites and sweepstakes microsites); during other interactions such as product and related events, test drives, surveys, and promotion entries; when you interact with our customer call centers; and information from your vehicle, such as about your vehicle’s performance, status, and GPS location. 1.2 Cookies and online technologies, such as when you access or use our Digital Properties and third-party digital properties (as further described in Section 6 below). 1.3  Dealerships 1.4 Our affiliates, including AFS, which is an operating unit of Volkswagen Credit Inc., if you finance your AoA vehicle purchase or purchase products from AFS, and other companies within the Volkswagen Group family of companies. 1.5 Third party Service providers, Content Providers and Optional Third Parties (defined in Section 4 below). 1.6 Other third parties, such as companies that provide or sell lists of potential vehicle purchasers and current owners (data brokers), business partners (such as AoA authorized sellers of consumer merchandise), public sources, social media platforms and networks, or other parties that interact with us.We may combine information that we receive from the various sources described in this Privacy Statement, including third-party sources, and use or disclose it for the purposes identified below.

As you interact with AoA and its products and services, we collect different types of information from you, based on the interaction, such as when you purchase a vehicle, set up a myAudi account, subscribe to Audi connect services, or register a Key User or Authorized Users.The types of information that AoA collects about you include: 2.1 Basic identifiers, such as your contact information, preferences, personalized settings, photographs, user-generated content and other materials that you may submit; demographic information; Audi connect subscription information; Key User registration information; Authorized User registration information; and myAudi registration and account information. 2.2 Commercial information, including: 2.2.1 Contact information (including name, address, telephone number, email);  2.2.2 Vehicle purchase, lease, or service information (including VIN, make, model, year, dealer, date of purchase or lease, purchase/lease price, vehicle equipment, and service history); and 2.2.3 Vehicle usage information, such as general vehicle status data (including warning lights, vehicle condition data, and service-related data such as upcoming service schedule, fuel level, battery level, and tire pressure); service history and fault or trouble codes; ambient data (such as outside temperature and brightness); vehicle performance data and other data about your vehicle, including its identification, condition, equipment status, charging data (for electric vehicles), or collision information; vehicle/technology usage data (such as usage of start/stop and remote start technology); driver behavior data (such as vehicle speed, seat belt use, and information about braking habits); information that you provide when using the Audi connect services, including information you send and information you request; information about your use of Audi connect services, mobile applications and websites; and information about your interactions with us, our affiliates, our service providers, Content Providers, or Optional Third Parties related to your vehicle usage. 2.3 Geolocation data, including GPS location tracking, which is automatically enabled and active for select use cases before purchase or lease of Audi vehicles. 2.4 Sensory data, such as call recordings for emergency and customer service purposes, and voice command data. 2.5 Electronic information/internet activity, such as data gathered by tracking technologies when you visit our Digital Properties <a name="_Hlk197533416"></a>(which may include IP address, browser information, ICCID, device type, app and OS version, etc.) as further described in Section 6 below. 2.6 Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences and characteristics.If your vehicle is equipped with an Event Data Recorder (“EDR”), crash or near-crash information about the vehicle or driver’s behavior will be recorded in the vehicle. EDR data are recorded by your vehicle only if a non-trivial crash situation occurs, not under normal driving conditions. For information about your vehicle’s EDR data or other crash or near crash information collected and how we might receive and use it, please see your owner’s manual.

We collect and use your information for a number of business purposes, such as: 3.1 To provide you with products and services, such as to provide products and services you may request; support your vehicle, products and services; diagnose, repair and track service and quality issues; communicate with you about your vehicle, products or services; install and configure changes and updates to your services; authenticate users of our products and services; verify your eligibility for certain programs or benefits; activate accounts; allow you to access your accounts and use the applications, services and programs available through your accounts; perform desired customer services; and maintain information relevant to your accounts. 3.2 For our own internal business purposes, such as to evaluate the usage, performance and safety of our vehicles, products and services; improve the quality of our vehicles, products and services and design new products and services; operate our Digital Properties and customize the content; maintain internal records; auditing; debugging; short-term transient use; internal research; and quality assurance.  3.3 For legal, safety or security reasons, such as to comply with legal requirements; protect the safety, property or rights of AoA, its affiliates, owners, registered users, drivers, passengers or others; or to prevent and detect fraud or misuse of AoA vehicles, products or services.  3.4 For marketing, such as marketing our products or services or those of our affiliates, business partners, or other third parties, including through interest-based advertising as described in Section 6. However, we will not use or disclose GPS location data or driver behavior data for AoA marketing purposes or the marketing purposes of unaffiliated third parties without your affirmative consent. 3.5 In an anonymous or aggregated format, we may also use or disclose your information in an anonymized or aggregate manner for any lawful purpose. 3.6 For services of third parties that you authorize, we will provide information for those third parties to provide their services to you. <a name="_Hlk197533609"></a>GPS location will only be used for purposes of connect CARE or as required by law, and, if you subscribe to Audi connect services or the services of third parties, it will be used for purposes of providing you with the requested services.

We may disclose the information identified above: 4.1 Within the Volkswagen Group family of companies. We may disclose your information to AoA parents, corporate affiliates, subsidiaries, business units and other companies that share common ownership, including Audi Financial Services and Audi AG.  4.2 To our service providers. We may disclose information to service providers that work on behalf of AoA, such as advertising agencies; third parties that provide marketing services, marketing research, and other analytics for marketing purposes; IT providers; customer support providers; call center providers; and to emergency responders such as police and ambulance providers, and law enforcement for purposes of offering Connect CARE. 4.3 To Authorized Dealerships. We may disclose your information to VW dealers for sales, leasing, and customer service purposes, such as responding to quote requests, vehicle diagnosis, maintenance and repair, scheduling service appointments, and contacting you and providing the requested services. 4.4 To others for legal, security or safety purposes. We may disclose your information to third parties, law enforcement or other government agencies to comply with law or legal requirements; to enforce or apply our Terms of Service and other agreements; and to protect our rights and the property or safety of our users or third parties. We also may disclose information about you and your vehicle when we have reason to believe that someone is causing injury to or interference with the rights or property of AoA, other users of the Digital Properties, or anyone else that could be harmed by such activities. 4.5 To other companies in connection with an AoA corporate transaction. We may disclose your information if some or all of our assets are acquired by another company, including through a sale or in connection with bankruptcy, in which case, we will disclose the information we hold to that company. 4.6 To Audi connect Content Providers. We may disclose your information when you sign up for Audi connect free trial services or Audi connect subscription services, to various third-party content providers, such as Google, Twitter, etc. (“Content Providers”) with whom we contract and to whom you direct us to disclose personal information to provide products and services through AoA vehicles whose services are integral to the Audi connect Services. AoA does not create or control the content offered by these Content Providers nor does AoA determine how they handle your personal information for purposes of providing their services. The Content Providers are exclusively responsible for the content and the availability of the content accessible through Audi connect. Content Providers have the right to use your data for their own purposes and therefore, services from Content Providers will be subject to their Terms of Service and Privacy Statement. If you have any concerns regarding the collection, use or disclosure of your personal information or if you wish to exercise any rights that you have, please contact the Content Providers directly at the web addresses provided below. At present, depending on the generation of your vehicle, the following third-party Content Providers offer services via Audi connect: ·       Point-of-interest searching (POI), including voice control, navigation with Google Earth images: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA – <a href="http://www.google.com">www.google.com</a>; ·       News: <a href="http://www.afp.com">www.afp.com</a>, <a href="https://www.npr.org/">https://www.npr.org/</a> and any other RSS feed providers that you may choose to add;·       Traffic information: INRIX Inc., 10210 NE Points Drive, Suite 300, Kirkland, WA 98033, USA – <a href="http://www.inrix.com">www.inrix.com</a>, in addition to: HERE Global B.V., Kennedyplein 222 -226, 5611 ZT Eindhoven, The Netherlands – <a href="http://www.here.com">www.here.com</a>; ·       Parking information: Parkopedia Limited, 232 Sladepool Farm Road, Birmingham, West Midlands, B14 5EE – <a href="http://www.parkopedia.com">www.parkopedia.com</a>; ·       Fuel price information: OPISNAVX c/o IHS, 18 rue du Quatre Septembre, 75002 Paris, France - <a href="http://www.opisnavx.com/">www.opisnavx.com/</a>; ·       Traffic light information: Miovision Technologies Incorporated 137 Glasgow St., Suite 110, Kitchener, Ontario, Canada N2G 4X8 – <a href="https://miovision.com/">https://miovision.com/</a>; ·       Weather: Vaisala Oyj, Vanha Nurmijärventie 21, FI-01670, Finland – <a href="https://vaisala.com/">https://vaisala.com/</a>. 4.7 To Optional Third Parties that you authorize. We may disclose your information, with your express permission, to selected third parties you choose (“Optional Third Parties”), to enable services that use your information but are not provided directly by AoA. These services could include, but are not limited to, WiFi hotspot providers, remote package and fuel delivery, usage-based insurance, tolling pricing, or other mobility-based or loyalty services. The Optional Third Parties contract directly with you and are exclusively responsible for their services, including those accessible through the Audi connect platform. These services or offerings from third parties will be subject to their Terms of Service and Privacy Statement, not ours. If you have any concerns regarding the collection, use, or disclosure of your personal information or if you wish to exercise any rights that you have, please contact the Optional Third Parties directly. 4.8 To third parties for their own marketing purposes. We may disclose your contact information and vehicle identification information to third parties for their own marketing purposes, such as Sirius XM and Audi Dealers. 4.9 To third party entities that provide online advertising and analytics functionality and technologies. We may disclose your information to third parties that provide advertising and analytics services, as further described in Section 6 below. 4.10 To other third parties that you direct or provide consent. We may also use or disclose your information in a de-identified or aggregate manner.

Most Audi vehicles are equipped with technology that tracks, and discloses to AoA, information about the vehicle as described above, including numerous data points about the vehicle’s usage, performance, safety, status, and GPS location. AoA uses and discloses this information for the purposes described above. The information stored in your Audi vehicle may be accessible to others who use your Audi vehicle or mobile device, and thus may be deleted, altered, or transferred. Please see your vehicle’s owner’s manual for information about how to remove the information stored in your Audi vehicle. The data you enter into your myAudi account are saved and made available to you wherever you login to myAudi, including in your vehicle. We save the data until you delete it from your myAudi Account or you delete your myAudi Account.

AoA maintains reasonable safeguards to protect your information. Some services, including Audi connect services, may involve the transmission of voice and data from your Audi vehicle over wireless and cellular telephone networks and therefore, we cannot guarantee the privacy and security of conversations or data transmitted to and from your Audi vehicle. Your information will be retained as long as necessary to fulfill the purposes we have outlined above unless we are required to do otherwise by applicable law. This includes retaining your information to provide you with the products or services you have requested and interact with you; maintain our business relationship with you; improve our business over time; ensure the ongoing legality, safety and security of our services and relationships; or otherwise in accordance with our internal retention procedures. Once you have terminated your relationship with us, we may retain your information in our systems and records in order to ensure adequate fulfillment of surviving provisions in terminated contracts, or for other legitimate business purposes, such as to demonstrate our business practices and contractual obligations or provide you with information about our products and services in case of interest.

From time to time, we may update this Privacy Statement by updating this page and by displaying the date of the last update at the top of the page. We encourage you periodically to check this site to learn about the information we collect, use, and disclose. Your continued use of any of our Digital Properties, products or services affirms your agreement to such changes.

=AoA maintains reasonable safeguards to protect your information. Some services, including Audi connect services, may involve the transmission of voice and data from your Audi vehicle over wireless and cellular telephone networks and therefore, we cannot guarantee the privacy and security of conversations or data transmitted to and from your Audi vehicle. Your information will be retained as long as necessary to fulfill the purposes we have outlined above unless we are required to do otherwise by applicable law. This includes retaining your information to provide you with the products or services you have requested and interact with you; maintain our business relationship with you; improve our business over time; ensure the ongoing legality, safety and security of our services and relationships; or otherwise in accordance with our internal retention procedures. Once you have terminated your relationship with us, we may retain your information in our systems and records in order to ensure adequate fulfillment of surviving provisions in terminated contracts, or for other legitimate business purposes, such as to demonstrate our business practices and contractual obligations or provide you with information about our products and services in case of interest.

12.1 Your State Privacy Rights Depending on where you live (such as California, Colorado, Oregon, or Delaware), you may have certain rights, subject to legal limitations, regarding the collection, use, and disclosure of your personal information. You can submit a Data Subject Rights Request by visiting <a href="https://privacy.vwgoa.com/">https://privacy.vwgoa.com/</a>, and following the instructions in the portal, or by calling (833) 909-1767. Please note that certain rights may be limited where your personal information is subject to certain state or federal laws, such as the Fair Credit Reporting Act (“FCRA), the federal Gramm-Leach-Bliley Act (“GLBA”), or state law equivalents. 12.1.1 Right to Opt-Out of Sale/Sharing/Targeted Advertising You may have the right to opt-out of selling, sharing, and targeted advertising (as such terms are defined under applicable laws). In order to fully exercise the Right to Opt-Out of Sale/Sharing/Targeted Advertising, you must undertake both of the following steps:  1.     Submit an Opt-Out of Sale/Sharing/Targeted Advertising request by going to <a href="https://privacy.vwgoa.com/">https://privacy.vwgoa.com/</a> and following the instructions in the portal or calling (833) 909-1767, which will opt you out of selling, sharing, and targeted advertising that is not conducted through cookies and other tracking technologies; and2.     Click the “<a href="/en/compliance/privacy/my2018-and-older/#cookie">Do Not Sell or Share My Personal Information for Targeted Advertising</a>” link in the footer of pages on AoA websites and turn the “Sale/Sharing/Targeted Advertising” toggle to the “off” position, which will opt you out of selling, sharing, and targeted advertising that is conducted through cookies and other tracking technologies.  To the extent required by law, we will honor opt-out preference signals sent in a format commonly used and recognized by businesses, such as an HTTP header field or JavaScript object. We will process opt-out preference signals at the browser level. Nevada residents: Please contact us at <a href="mailto:privacy@audi.com">privacy@audi.com</a> to inquire about your right to opt out of the sale of your personal information. 12.1.2 Right to Delete You may have the right to request that we delete personal information that we maintain about you. 12.1.3 Right to Correct You may have the right to request that we correct inaccurate personal information that we maintain about you. 12.1.4 Right to Know You may have the right to request that we disclose personal information that we have about you. You can request that we provide you with the categories of personal information we have about you, and information about how we used and disclosed those categories of information. You may also request that we provide you the specific pieces of personal information that we have about you, which for residents of certain states such as Oregon will include a list of the third parties to whom we have disclosed personal information. 12.1.5 Locating and Verifying To process rights requests, we may request information from you to locate you in our records or verify your identity depending on the nature of the request. For verifiable requests, we also use third party verification companies to help us verify your identity.  ·       For Requests to Opt-Out of Sale/Sharing/Targeted Advertising: We may collect information such as your name, email address, phone number, physical address, and relationship to AoA to locate you in our records.·       For Requests to Know, Delete, and Correct: We may collect information to locate you in our records and to verify your identity, such as name, email address, phone number, physical address, date of birth, and relationship to AoA.  We may also ask you to provide a signed declaration, under penalty of perjury, that you are the person whose personal information is the subject of the request. 12.1.6 Use of Authorized Agent Authorized agents may exercise rights on behalf of consumers by calling 844-987-2272.  <a name="_Hlk197532531"></a>·       If you designate an authorized agent to submit a Request to Opt-Out of Sale/Sharing/Targeted Advertising, we may seek additional information directly from the authorized agent to confirm the agent has permission to submit the request.  ·       If you designate an authorized agent to submit a Request to Know, Delete, or Correct, we may seek additional information directly from the authorized agent to confirm the agent has permission to submit the request and may reach out to you directly to verify your identity or confirm that you provided the authorized agent permission to submit the request.  12.1.7 Timing of Response We will process Requests to Opt-Out of Sale or Sharing within 15 business days. We will respond to all other Data Subject Rights Requests within 45 calendar days, unless we need more time (up to 90 days total), in which case, we will notify you.  In accordance with applicable law, we will not discriminate against you for exercising your privacy rights.  12.1.8 Appeals If we deny your rights request, you may have the right to appeal. To submit an appeal, you may contact us at 844-987-2272. 12.2 Additional Data Processing DisclosuresWe only use Sensitive Personal Information for the following purposes: (i) performing services or providing goods reasonably expected by an average consumer; (ii) detecting security incidents; (iii) resisting malicious, deceptive, or illegal actions; (iv) ensuring the physical safety of individuals; (v) for short-term, transient use, including non-personalized advertising; (vi) performing or providing internal business services; (vii) verifying or maintaining the quality or safety of a service or device; or (viii) for purposes that do not infer characteristics about you.In addition to the details provided above about the information we collect and how we use and disclose it, below is a list of the categories of personal information collected, and for each category, the categories of third parties to whom we disclose the personal information for a business or commercial purpose and the categories of third parties to whom we disclose information for targeted advertising purposes and in other situations that may constitute a “sale” or “sharing” as defined under applicable law.

*Category of Personal Information*	*Categories of third parties to whom it was disclosed for a business or commercial purpose*	*Categories of third parties to whom it was sold or shared*
Basic identifiers	· Volkswagen Group family of companies · Our service providers · Authorized Dealerships · Others for legal, security or safety reasons · Other companies in connection with an AoA corporate transaction · Audi connect content providers · Optional Third Parties that you authorize · With other third parties that you direct or provide consent	· With third-party entities that provide online advertising and analytics functionality and technologies · Third parties for their own marketing purposes, such as Audi Dealers and Sirius XM
Protected class information	· Volkswagen Group family of companies · Our service providers · Authorized Dealerships · Others for legal, security or safety reasons · Other companies in connection with an AoA corporate transaction · Audi connect content providers · Optional Third Parties that you authorize · With other third parties that you direct or provide consent	Not sold or shared
Commercial information	· Volkswagen Group family of companies · Our service providers · Authorized Dealerships · Others for legal, security or safety reasons · Other companies in connection with an AoA corporate transaction · Audi connect content providers · Optional Third Parties that you authorize · With other third parties that you direct or provide consent	Third parties for their own marketing purposes, such as Audi Dealers and Sirius XM
Geolocation data	· Volkswagen Group family of companies · Our service providers · Authorized Dealerships · Others for legal, security or safety reasons · Other companies in connection with an AoA corporate transaction · Audi connect content providers · Optional Third Parties that you authorize · With other third parties that you direct or provide consent	Not sold or shared
Sensory data	· Volkswagen Group family of companies · Our service providers · Authorized Dealerships · Others for legal, security or safety reasons · Other companies in connection with an AoA corporate transaction · Audi connect content providers · Optional Third Parties that you authorize · With other third parties that you direct or provide consent	Not sold or shared
Electronic activity	· Volkswagen Group family of companies · Our service providers · Authorized Dealerships · Others for legal, security or safety reasons · Other companies in connection with an AoA corporate transaction · Audi connect content providers · Optional Third Parties that you authorize · With other third parties that you direct or provide consent	· With third-party entities that provide online advertising and analytics functionality and technologies · Third parties for their own marketing purposes, such as Audi Dealers and Sirius XM
Professional or employment-related information	· Volkswagen Group family of companies · Our service providers · Authorized Dealerships · Others for legal, security or safety reasons · Other companies in connection with an AoA corporate transaction · Audi connect content providers · Optional Third Parties that you authorize · With other third parties that you direct or provide consent	Not sold or shared
Education information	· Volkswagen Group family of companies · Our service providers · Authorized Dealerships · Others for legal, security or safety reasons · Other companies in connection with an AoA corporate transaction · Audi connect content providers · Optional Third Parties that you authorize · With other third parties that you direct or provide consent	Not sold or shared
Biometric information	· Volkswagen Group family of companies · Our service providers · Authorized Dealerships · Others for legal, security or safety reasons · Other companies in connection with an AoA corporate transaction · Audi connect content providers · Optional Third Parties that you authorize · With other third parties that you direct or provide consent	Not sold or shared
Sensitive personal information	· Volkswagen Group family of companies · Our service providers · Authorized Dealerships · Others for legal, security or safety reasons · Other companies in connection with an AoA corporate transaction · Audi connect content providers · Optional Third Parties that you authorize · With other third parties that you direct or provide consent	Not sold or shared
Inferences	· Volkswagen Group family of companies · Our service providers · Authorized Dealerships · Emergency responders · Others for legal, security or safety reasons · Other companies in connection with an AoA corporate transaction · Audi connect content providers · Optional Third Parties that you authorize · With other third parties that you direct or provide consent	Third parties for their own marketing purposes, such as Audi Dealers and Sirius XM

<a href="/en/compliance/privacy/my2018-and-older/#Your-California-Privacy-Rights">Learn more about your California Privacy Rights </a>

We’re here to assist you.

If you own a used vehicle and are unsure which privacy statement applies to you, you may contact us at privacy@audi.com or by phone, 24 hours a day, at 1-800-822-AUDI, for more information.

Privacy Statement for Model Years 2018 and Older

1. From Whom Do We Collect Information?

2. What Information Do We Collect?

3. How Do We Use Your Information?

4. To Whom Do We Disclose Your Information?

5. Your Vehicle Choices

6. Cookies and Other Tracking Technologies

7. Mobile Applications

8. Our Commitment to Children's Privacy

9. External Links

10. Security and Retention

11. Changes to this Privacy Statement

12. Supplemental State Privacy Rights Information

13. Contact Us

Your California Privacy Rights

We’re here to assist you.