Custom build program

An Audi exclusive custom vehicle includes choosing from 16 different leather and stitching combinations, with seven different inlays. The interior complements virtually any exterior color you choose.

Limited editions

Our design teams dedicate countless hours to developing limited edition vehicles and configuration options worthy of the Audi exclusive badge.

Audi exclusive line

With Audi exclusive line vehicles, we take the reins and create a select collection of option packages that fuse your sense of adventure with Audi exclusive upholstery, color stitching, inlays and more.

The Audi exclusive Custom Program offers the ability to mix and match the finest of 16 different interior leather and stitching combinations with seven different Audi exclusive inlays cut from the finest available wood, to complement virtually any exterior color you choose. Use these leather and stitching color options to customize your seats, armrests, door trim, steering wheel and more.

The Audi exclusive program does not provide the ability to alter required vehicle features or modify optional package content.  Please refer to specific model pages to review vehicle specifications and available packages.

  • The Audi exclusive Custom Program (interior) is available on the following models: RS 5, A6, S6, A7, S7, RS 7, A8, S8, and R8.
  • The Audi exclusive Custom Program (special exterior paint) is available on all 2016 Audi models available in the US.
  • Audi exclusive limited editions are available on the S4, A6, S6, A7, S7, RS 5 Coupe and RS 7.
  • Audi exclusive line is available on the A4, A5 Coupe, A5 Cabriolet and Q5.

The Audi exclusive production process is quite special. Particular attention is paid to every detail of your tailor-made vehicle. Given this additional care provided to the intricacies of your order, Audi exclusive options add approximately 8 weeks to a standard factory build.

To place an Audi exclusive order, please visit your local dealer.

Frequently asked questions

Get details on choosing an Audi exclusive limited edition model, finding exclusive line models that fit your taste, or ordering your own exclusive experience.

Audi exclusive models


RS 7



SUVs, crossovers and wagons