Lauren Singer remembers when it was still surprising to people when she would bring her own reusable cup to a coffee shop. When she moved to Williamsburg, Brooklyn a decade ago, she couldn’t have anticipated how much the neighborhood culture would change—or how much of a hand she would have in its transformation.

For Lauren, the seeds of environmentalism were planted when she was a teenager. After a personal epiphany at 17, her trajectory towards human rights and social justice began to take shape. Her belief that climate change is the most pressing issue humans face today is what propels her mission in business and beyond. “People think creating change means having some massive impact,” says Singer, “but it can be as simple as starting with yourself and living in alignment with your values.”

Singer focuses on and commits to what she has control over: living a life she is proud of and setting an example that can empower and inspire others. “A lot of times people say, ‘I’m just one person, what can I do?” Singer says. “But a positive change, or step, no matter how small, is positive and makes a difference!”

Package Free is Singer’s conduit to reinventing everyday routines—making daily tasks and moments more sustainable by offering plastic free and low-waste alternatives to everyday items. Additionally, Package Free ships all products Carbon Neutral and partners with waste management company Terracycle to collect and transform non-recyclable items into reusable material. It’s all part of her mission to make plastic free and carbon neutral lifestyles accessible to those who, like Singer, want to start small to make a big difference.