Céline Semaan | Keys to New York | The Audi City Guides | Audi USA

About Céline Semaan

Céline Semaan’s life was changed when her advocacy for open licensing led to NASA releasing satellite images of Earth from space. Gazing at these images of the planet from far above, the perspective sparked a theory that would come to define her life: if communities across the world could see these images of the planet we share—and the visible-from-space impact we have on it, visible from space – they’d feel a greater responsibility toward protecting it.

Céline’s upbringing—which involved living abroad after her family left Lebanon as refugees, and later returning home—gave Céline an up-close look at the tough realities of urban living, and led her to her eventual career path.

Education is a hallmark of Semaan’s work as she focuses on the relation between small, everyday actions and their big-picture impact that global systems have on the Earth. Semaan says her motto is “Small is beautiful.” It’s also the ethos that steers Slow Factory’s curriculum. Slow Factory’s Open Education program focuses on individual and business impact and is taught by a diverse group of educators, guiding community participants as they learn about plastic use, supply chains, and how to become a more conscientious contributor to the global economy.

Celine believes in the power of learning and un-learning. She also often leans on unconventional tactics to bring others that same moment of perspective she felt from the NASA photos of her childhood —like bringing designers to landfills so they can see the reprucissions from unsustainable production practices.

For Celine, bringing corporations and communites into the process is important. Because it’s the big commitments and system changes, as well as the simple actions – fixing or repurposing broken items instead of throwing them away, shifting supply chains away from exploitative systems and finding opportunities to integrate upcycling into everyday business practice – that truly make the difference.

Discover Céline Semaan’s places that inspire in New York.

View of the Kingsland Wildflowers at Broadway Stages.
Kingsland Wildflowers at Broadway Stages

Alive Structures

520 Kingsland Avenue, Brooklyn, NY 11222

Alive Structures provides landscape design and building, but does it all in a more sustainable way. Founded by New York native Marni Majorelle, she decided to create a more sustainable landscaping service for her city because she believes urban areas need to include nature. At Alive Structures, the goal is to foster resiliency and provide healthy centers for the human beings who call these urban areas home. The company’s green roofs and gardens clean air and water, are designed to reduce dependence on energy, add to the city’s green space -- which adds not only beauty for residents, but additional natural habitats for wildlife -- and provide educational and economic opportunities all at once.

Kingsland Wildflowers at Broadway Stages
Portrait of Yvonna Kopacz-Wright.
Yvonna Kopacz-Wright, Co-Owner of LoMar Farms

LoMar Farms

380 Oak Tree Rd, Palisades, NY 10964

LoMar Farms is a New York-based family owned and operated bee farm and sanctuary specializing in beeswax candles, raw honey, and a variety of body products from soaps to massage oil candles. Guests can shop bags and aprons made of beeswaxed canvas, charcuterie boards, sweatshirts, mugs, and sage smudge sticks, all while helping further LoMar Farms’ mission of educating individuals on and highlighting the importance of honey bees and other pollinators in the ecosystem.

Yvonna Kopacz-Wright, Co-Owner of LoMar Farms
Close-up of vintage denim products at Dusty Rose.
Vintage denim selection at Dusty Rose

Dusty Rose

595 Manhattan Ave, Brooklyn, NY 11222

Dusty Rose is a Brooklyn shop full of vintage and repurposed clothes. The store is the driving force behind Gold Dust, an event series dedicated to educational outreach that showcases how vital repurposed goods are to a greener future. The bustling shop also produces a pop-up called Dusty Friends to bring its “slow, small, and sustainable” business straight to consumers. Dusty Rose was founded by Maresa Ponitch, who spent two decades in the garment industry “witnessing the rapid creep of fast fashion,” then decided to do something to combat it.

Vintage denim selection at Dusty Rose
Portrait of Elise McMahon.
Elise McMahon, Founder of LikeMindedObjects

LikeMindedObjects

344 Warren St, Hudson, NY 12534

LikeMindedObjects is a New York-based shop from artist Elise McMahon that offers contemporary furniture and serves as an interior and product design studio. LikeMindedObjects prioritizes regional manufacturing and utilizes recycled materials in its designs. Headquartered in Hudson, New York, the store functions not only as an office and curatorial retail project, but a showroom for the brand’s bright, wavy candleholders, ottomans, necklaces, and more. The products are figuratively green, but come in a variety of colors to match any decor.

Elise McMahon, Founder of LikeMindedObjects

Gallery

Portrait of Marni Majorelle, Tony Argento, and Monika Holowacz.

Marni Majorelle, Owner of Alive Structures with Tony Argento, Founder of Broadway Stages and Monika Holowacz, Director of Community Relations

Check out the other New York curators