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Art of social.

Art of social.

Audi owners' online pics inspire personalized posters.

Audi owners' online pics inspire personalized posters.

By: Amy K. Hooper
Photos: Amaury Laparra

When Audi challenged French photographer Amaury Laparra to combine the design of retro posters with the online pictures of six cars, he embraced the project. “Trying to mix this modernity with the atmosphere of a past era was very intriguing,” said the co-founder of Asphalt Heritage Club.

The simpler a poster looks, the more difficult it is to design because it uses fewer elements to reflect an era, Laparra said. “These past-era posters were truly fantastic, as they were mixing art and graphic design with commercial ambitions with absolutely no limits. You were right to be different!”

The six posters were shared online and delivered to the cars’ owners before the winter holidays, adding to the season’s festivities. That aspect appealed to Laparra, too: “The Audi concept to surprise their fans with these posters was genius and uncommon. Here, I have also been able to give joy to unknown car owners—which gives the process another dimension.”

Erik Dietz: (Above left)

Erik Dietz: (Above left)

When the poster featuring Dietz’s 2015 Audi R8 arrived, the timing coincided with the holidays and his birthday. “The R8 had been my dream car since I was a teenager, so having this amazing poster is extremely special,” he said.

Even though it was special-ordered, the Nardo Gray R8 is not a garage queen, said the founder of Autobahn Club of Los Angeles. “I live on a small ranch, and Nardo doesn’t show dirt unless you are close-up. I drive down a dirt road multiple times a day with it and leave it parked out in the dirt.”

Instagram: @erikdietz #NardoR8 #ACLA #TeamNardo #NardoGrey

Michael Rapetti: (Above right)

Michael Rapetti: (Above right)

A test-drive in February 2015 changed this life-long fan of Audi wagons—who owned his dream Audi, a 2008 A4 Avant—into an S3 enthusiast. And just months later, he drove the S3 from California to New York—his third time traversing the continent by car.

The poster’s size and details reinforced Rapetti’s enthusiasm.  “I have a bunch of car posters myself, and it was so cool to see how personalized it is. It made me feel like a part of the family.”

Instagram: @rapcity #audi #audizine #faninspiredart #CamRapRoadTrip

J'enay Jerwa: (Above left)

J'enay Jerwa: (Above left)

Cars run in Jerwa’s family—literally. She helped her dad build and restore classic cars, the family was on the car show circuit for many years, and she’s raced cars, too. (In fact, she still races today.) So it’s no surprise when she admits that the Nardo Gray Audi RS 7 is her fifth car with the four rings logo.

When the Arizona resident and her husband took delivery of the RS 7, they went to the source: Audi Forum Ingolstadt. The self-described brand loyalist considers this model an amazingly refined machine: “The car itself is everything you could ever want—power, luxury, comfort—everything!”

Plus, Jerwa now owns a poster—highlighting a color that she feels represents the brand’s legacy—created from that two-week European vacation. “The simplicity of the poster allows the color to really speak for itself,” she said. “To see a photo that I captured while driving through the Alps reimagined was just really amazing.”

Instagram: @hashtagdoggietreats #audi #RS7 #audirs7 #nardo #nardogrey #teamnardo

Jeremiah Millspaugh: (Above right)

Jeremiah Millspaugh: (Above right)

You can’t help but notice Millspaugh’s eye-popping 2013 Audi S4. Aside from the distinctive hue—also known as Glut Orange—that S4 is also one of a kind. “My car is the only manual-transmission Solar Orange in North America,” he said.

After the shock of receiving the professionally framed, gift-wrapped poster, the amateur photographer’s motivation surged. “For someone on Audi’s level to notice a picture I took—it feeds you and makes you want to get better at it,” he said. “It’s definitely inspired me to continue with photography.”

Instagram: @j_millspaugh #audi #S4 #solarorange #acla #audiexclusive

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Manuel Leon Minassian: (Above left)

Manuel Leon Minassian: (Above left)

About 20 years lapsed between when Minassian became aware of the Audi Quattro and when he acquired his 1983 car. “It was mostly being driven in group B rally,” he said. “I used to watch those videos. All the cars that I own are based on nostalgia and memories. I had my eye on this car from day one.”

Now, he also owns a “beautiful” poster about it: “The poster looks vintage as opposed to modern. I love the colors—the orange and brown. It’s in my office where I have my collection.”

See the Quattro in action on Angeles Crest Highway.

Instagram: @manuelalfaholic

Frank Arute: (Above right)

Frank Arute: (Above right)

His daily driver is extra-special, Arute said: one of 20 made in 2014, the Nogaro Blue special edition. “This is the dream car that I was actually able to get.”

This project stands out, Arute said, despite his car’s inclusion. “A lot of car companies don’t pay attention to the enthusiast scene, and they never point out a handful of people,” he said. “This is pretty neat because it shows Audi actually cares about what people do with their cars.”

Instagram: @xraycer2012 #nogaro #noggys4 #acla

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