To redefine comfort and style, Audi engineers and designers not only challenge convention, they pioneer the ways you connect with your Audi. Everything is explored, from the overall design aesthetic down to the tactile feel of every button, even the way they sound. That precise level of detail is applied to every element throughout the cabin and is a benchmark of refinement you've come to expect.

Obsess over comfortWe did, so you can get lost in the splendor of our interior design

From luxurious materials to finely crafted details, Audi interiors establish a striking degree of sophistication, style and, most definitely, comfort. Whether it's the touch of the finest leather seating surfaces, decorative inlays, or simply the cabin climate, we held nothing back to ensure overall harmony every moment you're in an Audi.

The Audi Nose TeamAudi engineers take the sense of smell into account

The Audi Odor Team, generally referred to as the "Nose Team," ensures a consistently pleasant smell in Audi vehicles. Plastic parts that give off unpleasant odors don't stand a chance. The same goes for materials that can give off unhealthy emissions in the car.

This is the art of fine leatherAudi uses the world's best leather craftsmen to create its leather surfaces

Leather must meet high standards of quality to be used in an Audi. The world's best leather producers work with Audi to develop and select only the finest hides and tanning techniques.


Audi A3: Design and Technology — Part 1

See the detailed process of designing an Audi, from the interior to exterior.

Audi A3: Design and Technology — Part 2

See the detailed process of designing an Audi, from the interior to exterior.

Audi A8 Interior Design

The A8 interior uses the smallest details to reveal true luxury.

Models of note

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More Audi innovation

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