Exterior Design

The invisible intent of design.

Exterior Design

The invisible intent
of design.

The purpose of automotive design is to provoke an emotional response.

Like a sculptor molding clay or chiseling stone, Audi designers know that every line has a role, every curve shapes character. Design with purpose. It makes the sight of an Audi a moving experience.

The purpose of automotive design is to provoke an emotional response.

Like a sculptor molding clay or chiseling stone, Audi designers know that every line has a role, every curve shapes character. Design with purpose. It makes the sight of an Audi a moving experience.

Audi lineage

Some character traits remain,
no matter how you look at it.

Audi lineage

Some character traits remain, no matter
how you look at it.

Part of our history of inspired design owes much to one that made history, the Audi Ur-Quattro. The muscular definition of the fenders and the angular plane of the C-pillar have made their way into the design of its successors, proving you can’t underestimate the power of hereditary influences.

Part of our history of inspired design owes much to one that made history, the Audi Ur-Quattro. The muscular definition of the fenders and the angular plane of the C-pillar have made their way into the design of its successors, proving you can’t underestimate the power of hereditary influences.

C-pillar

The trapezoidal shape of the C-pillar tilts forward to imply progression. It has evolved through time but remains a pillar of Audi design.

quattro® blisters

Shaped for the purpose of fitting wide performance tires under its arches, the trademark blisters are easily recognized by the sculpted edge along the top.

Singleframe® grille

The Singleframe® grille has been continuously refined over time, moving from a four-sided shape to a six-sided shape while remaining the face of Audi DNA.

C-pillar

The trapezoidal shape of the C-pillar tilts forward to imply progression. It has evolved through time but remains a pillar of Audi design.

quattro® blisters

Shaped for the purpose of fitting wide performance tires under its arches, the trademark blisters are easily recognized by the sculpted edge along the top.

Singleframe® grille

The Singleframe® grille has been continuously refined over time, moving from a four-sided shape to a six-sided shape while remaining the face of Audi DNA.

Lighting

We believe function deserves better form.

From a design perspective, lighting doesn’t just help you see the road or be seen by others. It should play an integral role by blending in with the overall design. Our headlights and taillights are shaped in creative ways to give the design language a stronger voice.

Lighting

We believe function deserves better form.

From a design perspective, lighting doesn’t just help you see the road or be seen by others. It should play an integral role by blending in with the overall design. Our headlights and taillights are shaped in creative ways to give the design language a stronger voice.

Aerodynamics

The wind was an adversary before it became an ally.

Consider aerodynamics another form of air traffic control: transforming what used to be a turbulent relationship into one that’s more harmonious. Before, the wind was resistant. Now, it plays an important role in how an Audi takes shape.

Aerodynamics

The wind was an adversary before it became an ally.

Consider aerodynamics another form of air traffic control: transforming what used to be a turbulent relationship into one that’s more harmonious. Before, the wind was resistant. Now, it plays an important role in how an Audi takes shape.

1

Pressure

When in motion, the front of the vehicle confronts a “wall” of air, creating positive and negative pressure zones as the air travels over, under and around the vehicle.

2

Air flow

By creating channels in the grille and through the front bumper, air can be directed to cool the radiator or the front brake discs.

3

Friction

Reducing friction is key to aerodynamic performance. The low angle of the windshield eases the transition as the air travels over the hood towards the roof.

4

Downforce

An integrated, adaptive rear spoiler rises at speeds above 75 mph to help increase downforce and improve stability at highway speeds.

Pressure

When in motion, the front of the vehicle confronts a “wall” of air, creating positive and negative pressure zones as the air travels over, under and around the vehicle.

Air flow

By creating channels in the grille and through the front bumper, air can be directed to cool the radiator or the front brake discs.

Friction

Reducing friction is key to aerodynamic performance. The low angle of the windshield eases the transition as the air travels over the hood towards the roof.

Downforce

An integrated, adaptive rear spoiler rises at speeds above 75 mph to help increase downforce and improve stability at highway speeds.

Audi icons

A design is timeless when it becomes a defining moment.

Think of the designs you can see after closing your eyes—the ones that have endured the test of time. They define an era by standing out with distinction, by having the courage to be original.

  • Design
  • Intent

A7

The soul of a coupe. A sedan with imagination. More simply, a Sportback. There was nothing else like it before the Audi A7. Even now, there has yet to be another with the style to captivate with such conviction.

A7

The soul of a coupe. A sedan with imagination. More simply, a Sportback. There was nothing else like it before the Audi A7. Even now, there has yet to be another with the style to captivate with such conviction.

A7

The soul of a coupe. A sedan with imagination. More simply, the A7. There was nothing else like it before. Even now, there has yet to be another with the style to captivate with such conviction.

A7

The soul of a coupe. A sedan with imagination. More simply, the A7. There was nothing else like it before. Even now, there has yet to be another with the style to captivate with such conviction.

  • Design
  • Intent
  • Design
  • Intent

Q8

Imagine the original quattro coupe for today’s SUV driver. See Audi design DNA in the blistered fenders, the distinctive angle of the C-pillar and its sports coupe profile. Instant recognition is what makes an icon.

Q8

Imagine the original quattro coupe for today’s SUV driver. See Audi design DNA in the blistered fenders, the distinctive angle of the C-pillar and its sports coupe profile. Instant recognition is what makes an icon.

Q8

Imagine the original quattro coupe for today’s SUV driver. See Audi design DNA in the blistered fenders, the distinctive angle of the C-pillar and its sports coupe profile. Instant recognition is what makes an icon.

Q8

Imagine the original quattro coupe for today’s SUV driver. See Audi design DNA in the blistered fenders, the distinctive angle of the C-pillar and its sports coupe profile. Instant recognition is what makes an icon.

  • Design
  • Intent
  • Design
  • Intent

A6

The latest A6 incorporates design elements from the Prologue concept car. The lines cut a sharper profile, the stance is wider, the waistline is trimmer, all alluding to the dynamic performance within.

A6

The latest A6 incorporates design elements from the Prologue concept car. The lines cut a sharper profile, the stance is wider, the waistline is trimmer, all alluding to the dynamic performance within.

A6

The latest A6 incorporates design elements from the Prologue concept car. The lines cut a sharper profile, the stance is wider, the waistline is trimmer, all alluding to the dynamic performance within.

A6

The latest A6 incorporates design elements from the Prologue concept car. The lines cut a sharper profile, the stance is wider, the waistline is trimmer, all alluding to the dynamic performance within.

  • Design
  • Intent
  • Design
  • Intent

TT

Some would say the Audi TT revived the Bauhaus tradition of design without frivolous ornamentation, that bold architectural lines should be left to speak for themselves. And you can’t fault them for believing so.

TT

Some would say the Audi TT revived the Bauhaus tradition of design without frivolous ornamentation, that bold architectural lines should be left to speak for themselves. And you can’t fault them for believing so.

TT

Some would say the Audi TT revived the Bauhaus tradition of design without frivolous ornamentation, that bold architectural lines should be left to speak for themselves. And you can’t fault them for believing so.

TT

Some would say the Audi TT revived the Bauhaus tradition of design without frivolous ornamentation, that bold architectural lines should be left to speak for themselves. And you can’t fault them for believing so.

  • Design
  • Intent

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