Proven on a track. Reinforced by a checkered flag. A proving ground for Audi technology, the commitment to motorsport isn’t just for show. It’s a science. The racetrack has repeatedly been a laboratory for successfully developing revolutionary Audi innovations, including Audi quattro® all-wheel drive, TFSI® and TDI® clean diesel.
A legacy of successWinning on the racetrack and on the road.
Audi burst onto the scene in the 1980s with the now legendary quattro® all-wheel drive—dominating the World Rally Championship. Starting in 2001, win after consecutive win was ushered in at Le Mans with the help of TFSI® engine technology. The victories continued with the revolutionary development of TDI® clean diesel engine technology—unleashing more power and increasing fuel efficiency. All of these pioneering innovations ultimately made their way into production models, utilizing racetrack performance on the open road. And that’s the real win.View video
Day in the Life of an Audi Driver
Understand the engineering behind Audi quattro® all-wheel drive.View video
2011 24 Hours of Le Mans Thriller
13,854 seconds, the thin line between triumph and defeat at the 2011 24 hours of Le Mans.View video
Models of note
TT RSStarting at $57,200
RS 5 CoupeStarting at $68,900
R8Starting at $114,900
More Audi innovation
Explore more truth in engineering.