2014 Audi Innovation Motorsport

 

Proven on a track. Reinforced by a checkered flag. A proving ground for Audi technology, the commitment to motorsport isn’t just for show. It’s a science. The racetrack has repeatedly been a laboratory for successfully developing revolutionary Audi innovations, including Audi quattro® all-wheel drive, TFSI® gasoline and TDI® diesel engines.

 

2013 24 Hours of Le Mans

Audi dominates Le Mans 2013TDI®, e-tron® and quattro®. Undeniable.

For more than a decade, Audi has sent shockwaves of fear through the world of motorsports. Decimating the competition and claiming victory after victory. 2013 is no exception. 24 hours of nonstop endurance, torture and adrenaline finished triumphantly with the Audi R18 e-tron quattro® in first.

Audi Brand General

A legacy of successWinning on the racetrack and on the road.

Audi burst onto the scene in the 1980s with the now legendary quattro® all-wheel drive—dominating the World Rally Championship. Starting in 2001, win after consecutive win was ushered in at Le Mans with the help of TFSI® engine technology. The victories continued with the revolutionary development of TDI® diesel engine technology—unleashing more power and increasing fuel efficiency. All of these pioneering innovations ultimately made their way into production models, utilizing racetrack performance on the open road. And that’s the real win.

Videos

Day in the Life of an Audi Driver

Understand the engineering behind Audi quattro® all-wheel drive.

2011 24 Hours of Le Mans Thriller

13,854 seconds, the thin line between triumph and defeat at the 2011 24 hours of Le Mans.

Audi Sport Race Engineer Leena Gade

Meet Leena Gade, the first female race engineer to win the 24 Hours of Le Mans.

Models of note

RS 5Starting at $70,900
RS 7Starting at $106,500
R8Starting at $115,900

More Audi innovation

Explore more truth in engineering.