Innovation through technology On the track and on the road

Innovation through technology On the track and on the road
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Truth In Engineering

The truth is simple. Engineering, however, is not. The concept of Truth In Engineering is what gives the brilliant spark to Audi vehicles. From the mind of the designer to flawless execution on the street and racetrack, every last millimeter of an Audi is born from Truth In Engineering. The result is an auto that the thinker, the car lover and the racer in you can believe in.

Audi Tradition

Join us on a journey through the development of the car and the birth of Audi. Audi’s history is one of the most many-faceted stories ever told in the history of the automobile in general.

Explore the brand history by selecting an area:

Audi News
Stay up to speed on the latest news from Audi

• Stars Arrive at Premiere in Audi Vehicles
• “Iron Man” opens in theaters May 2, 2008
• Technical details, backgrounds, history: www.audiusa.com/ironman
• Audi, Paramount Pictures and Marvel Studios unite for joint partnership supporting the upcoming film release of “Iron Man”
• “Iron Man” opens in theaters May 2, 2008
• Technical details, backgrounds, history: www.audi.com/ironman
• Audi campaign accompanies and builds on the R8 integration
• Double victory for Audi R8 at the 2008 World Car of the Year awards
• Audi R8 receives awards won last year by Audi RS 4 and Audi TT
• Audi most successful manufacturer ever at World Car of the Year
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