Inside Audi | Innovation | New features, technology | Audi USA
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From the proving grounds.

At the heart of every Audi is the singular aim at making every drive more enjoyable through technology. If you get right down to it, that’s why we drive. Explore the latest features, driver technology, and performance enhancements that keep our drivers coming back for more.



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Audi connect®

Audi connect® with Google Earth™ satellite imagery is your guide to places of interest, travel information, weather reports, fuel prices, and more. You can even send destinations with your myAudi account on your desktop straight to your car.*
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quattro®

Thirty-five years ago, quattro® became the first permanent all-wheel drive system designed for passenger vehicles — and it's been the front-runner ever since. Today quattro® plays an essential role in the Audi experience, ensuring its place as an engineering legend.
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Audi exclusive

Audi exclusive offers many different ways to experience the joy of owning an Audi that is truly unmistakable. And exclusive.
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Audi Sport®

This is what happens when motorsports engineers build road cars. They expand the envelope of performance to elevate the level of exhilaration. The R8 and RS models in the Audi Sport® lineup are built with the knowledge that comes from winning races and setting records.
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Driver Assistance

At Audi, we're constantly developing new ways to help support you during your drive. By incorporating advanced technologies such as radar, sonar, lasers and high-speed processors, we've developed a suite of driver assistance features that can help keep you aware of your surroundings.
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Audi MMI®

The two high-resolution touchscreens of MMI® touch response allow you to touch, scroll and swipe your way to infotainment, climate control and seating settings. The customizable interface allows you to arrange feature icons to your preference, and haptic and audible feedback confirm your selections.
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Audi and Bang & Olufsen®

Since joining Audi in a partnership to develop the finest audio and design quality in the segment, Bang & Olufsen® has been an ideal partner to bring our customers a selection of superior audio defined by a uniquely integrated array of speakers around the cabin and outstanding visual design.
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