Audi #DriveProgress Initiative | Audi USA
Close up of the Audi e-tron® concept vehicle.

Drive Progress

Concept vehicle shown. Not available for sale.

The vision of Audi

With designs that defy convention and engineering that pushes the limits, Audi is driving progress inside our factories and out in the real world. Because progress moves us, we’re a driving force for evolution in the world of mobility—and beyond.

Audi e-tron® parked in the driveway charging.

Leading the electric charge

Our commitment to electrification is robust and comprehensive, starting with a goal that one third of all new Audi models will be electrified by 2025.

Refer to your owner’s manual and EV charger manual for proper use. Consult with a qualified electrician regarding charger installation and always adhere to local building codes.

Learn more
View of the Audi automated driving systems concept.

A driving force for autonomous vehicles

As a pioneer in automated driving systems, Audi continues to drive the global conversation about how these technologies can be leveraged as a force for positive change in the world. From reducing accidents caused by human error to improving the safety and comfort of the in-car experience, Audi is intensively exploring future mobility opportunities.

Read more
View of the Partners for Automated Vehicle Education (PAVE) informing the public on transportation.

PAVE initiative

Audi is a co-founder of Partners for Automated Vehicle Education (PAVE), a broad coalition that seeks to inform the public about automated vehicles and their potential so everyone can fully participate in shaping the future of transportation.

Read more
Demonstration of the concept automated vehicles.

Transforming mobility

Automated vehicles promise to help transform the future of mobility. From the potential to significantly reduce the number of automotive accidents caused by human error, to helping to provide transportation access and affordability to the disabled and underserved populations—the potential of autonomous vehicle technology points to benefits we all can share.

Electric has gone Audi

A new era of electric mobility has begun and the all-new all-electric Audi e-tron® is just the start.
Three-quarter rear-view of the Audi e-tron® SUV on a dirt road.

Audi e-tron SUV

The Audi e-tron® SUV offers the promise of electric mobility, while delivering the kind of driving experience that can only come from Audi—now available for purchase.

Audi e-tron Sportback

The all-new Audi e-tron® Sportback is the latest addition to the growing Audi electric portfolio, combines the functionality of a spacious SUV with the elegance of a four-door coupe, all with the underpinnings of the most progressive brand in electrified mobility.

Front profile of the Audi e-tron® Sportback.

Moving towards more sustainable production

From Brussels, Belgium, to Puebla, Mexico, Audi’s goal is to move towards more sustainable production by relentlessly pursuing a vision of producing vehicles through increased use of renewable energy and efforts to reduce wastewater.
  • 883x496_2019-about-drive-progress-009.jpg
    Production at Audi Brussels

    Audi Brussels was certified in 2018 as a CO2 neutral factory, producing the Audi e-tron.*

    Read more
  • 883x496_2019-about-drive-progress-010.jpg
    Manufacturing at the Audi Q5 factory in Mexico

    The Audi Q5 factory produces zero wastewater in production, helping to save thousands of cubic meters of water each year.

    Read more

Beyond the factory

Through our Drive Progress initiative, Audi is helping to level the playing field. Our company is committed to promoting a culture that is designed to allow everyone to reach their highest potential and help support gender equality, inclusion and innovation inside our four walls and beyond.
Portrait of a woman.

Inclusion & Diversity

At Audi of America, we are challenging the norms and challenging ourselves. We believe in equality. We believe that “we” includes all of us. For these reasons, we strive to create a workplace where diverse ideas are embraced, where people can be themselves and where everyone comes together to create amazing customer experiences, drive sustainability and reinvent mobility.We are committed to this change. And we’re just getting started.

Read more
Female STEM leaders at the Forbes Idea Incubator.


Since our initial partnership with Forbes in 2017, the “Forbes Idea Incubator” has offered a chance for the next generation’s female STEM leaders to bring their ideas to life. Each year, students at the NYU Tandon School of Engineering work to develop potential solutions to some of the world’s most pressing mobility problems.

Read more
Women from the Audi Fellowship at the AFI Conservatory.

Women in film

Audi proudly works with the American Film Institute to sponsor the Audi Fellowship for Women at the AFI Conservatory, which helps promote the inclusion of female directors in film. The AFI Conservatory is one of the most respected filmmaker training programs in the world.

Read more
Female culinary entrepreneurs a part of the James Beard Foundation and the Women's Leadership Program.

Drive Progress with the James Beard Foundation

Audi partnered with the James Beard Foundation, and the Women’s Leadership Program to tackle gender imbalance in the culinary field by helping culinary entrepreneurs grow their networks and businesses.

Read more
Front profile of Audi model with MLS logo on the hood.

Promoting Soccer in America: MLS & Audi

Audi is committed to helping modern athletes reach their potential too. Our partnership with Major League Soccer spurred the development of the Audi Player Index. It tracks 88 components and 2,000 player movements to create statistical analysis for each player in each game in near real-time.

Read more

Progressing today

Progress doesn’t take days off. We strive every day to help make a positive impact on our communities and the world. Discover what we’re doing right now to continue driving progress.
  • 883x496_2019-about-drive-progress-015.jpg
    AFI FEST presented by Audi

    We want to change the narrative in the movie industry by helping empower women to tell their own stories. One way we’ve done that is through our sponsorship of AFI FEST. The most recent festival featured 65 films directed by women, putting the spotlight on a transforming industry.

    Read more
  • 883x496_2019-about-drive-progress-017.jpg
    Women’s Entrepreneurial Leadership Program

    Aimed at addressing the gender imbalance in the culinary industry, the WLP provides culinary entrepreneurs with tools in finance, business strategy, branding and investment.

    Read more
  • 883x496_2019-about-drive-progress-018.jpg
    Forbes Women’s Summit

    Audi sponsors the annual Forbes Women’s Summit, which brings together influential women in business, media, politics and entertainment in an effort to lead transformative change.

    Read more
  • 883x496_2019-about-drive-progress-019_v2.jpg
    Variety Power of Women

    As a sponsor of Variety Power of Women, Audi honors female entertainers in Los Angeles and New York who are making a difference through their humanitarian efforts.

    Read more
  • 883x496_2019-about-drive-progress-020_v2.jpg
    Forbes Idea Incubator Challenge

    Founded by Audi, the Forbes Idea Incubator Challenge encourages female engineering students to address critical issues facing the world today. Find out about the ideas that took home the biggest prizes.

    Read more

Stay plugged in to Audi

Sign up to get the latest news on e-tron®, #DriveProgress and everything else with the four rings.