A new era is here

Greatness is achieved by those with the courage to reimagine the possible. Those who defy convention and push performance to the limits. Who engineer lighter, more efficient vehicles. Innovate intelligent technology that anticipates drivers' needs. This is the spirit that drives us.

Audi Sport®The art of performance down to a science.

This is what happens when motorsports engineers build road cars. They expand the envelope of performance to elevate the level of exhilaration. The R8 and RS models in the Audi Sport® lineup are built with the knowledge that comes from winning races and setting records.

Audi quattro®Four is superior to two.

Thirty-five years ago, Audi quattro® became the first permanent all-wheel drive system designed for passenger vehicles — and it's been the front-runner ever since. Today quattro® plays an essential role in the Audi experience, ensuring its place as an engineering legend.

Audi e-tron®Charged with excitement.

The e-tron® fleet ushers in a bold new era. From current plug-in hybrids to purely electric models coming soon, discover how uncompromising electric power continues our innovation legacy.

Driver AssistanceAdvancing the science of support.

At Audi, we're constantly developing new ways to help support you during your drive. By incorporating advanced technologies such as radar, sonar, lasers and high-speed processors, we've developed a suite of driver assistance features that can help keep you aware of your surroundings.

Dynamic all-wheel steeringTake a turn towards stability and agility.

The 2019 Audi A8 features an all-wheel steering system that, depending on vehicle speeds, can help improve stability at highway speeds and reduce the turning radius at lower speeds.

Adaptive cruise assistMore than just along for the ride.

Because traffic can be chaotic, we designed Adaptive cruise assist to help you keep your Audi a pre-set distance from the car ahead and between the lane markers. The system helps relieve the stress of your commute by operating some steering, braking and acceleration functions independently.

Audi and Bang & OlufsenThe art of sound.

Since joining Audi in a partnership to develop the finest audio and design quality in the segment, Bang & Olufsen has been an ideal partner to bring our customers a selection of superior audio defined by a uniquely integrated array of speakers around the cabin and outstanding visual design.

Audi MMI®The revolution will be digitized.

The two high-resolution touchscreens of MMI® touch response allow you to touch, scroll and swipe your way to infotainment, climate control and seating settings. The customizable interface allows you to arrange feature icons to your preference, and haptic and audible feedback confirm your selections.

Exterior designA history of iconic form.

The Audi R8 V10 Coupe. The Audi TT and Audi A7 Sportback. When a model name creates an image in the mind, iconic status has been achieved. Audi design stands out for daring to shape steel and aluminum in ways previously unseen. Which is why you know it’s an Audi when you see one.

Audi connect®Drive smarter.

Audi connect® with Google Earth™ satellite imagery is your guide to places of interest, travel information, weather reports, fuel prices, and more. You can even send destinations with your myAudi account on your desktop straight to your car.

Audi ultra®Can less be more?

Audi ultra® lightweight technology uses advanced material and construction methods that allow our cars to be lighter. Lightweight design means the minimum material in the right place for the best performance. This is proof that less is definitely more.

LED technologySee and be seen.

Audi LED technology helps create lighting that's powerful and iconic, not only in the dark of night, but also in broad daylight. The stylish design is aesthetically pleasing and also increases visibility to others, whether you’re coming or going.

Audi TFSI®This is a radical shift from convention.

Audi TFSI® combines direct injection with forced induction supercharging or turbocharging. This unleashes higher power output with greater fuel efficiency and produces outstanding responsiveness — making the engine an extension of the driver.

MotorsportProven on the track. Reinforced by the checkered flag.

A proving ground for Audi technology, the commitment to motorsport isn’t just for show. It’s a science. The racetrack has repeatedly been a laboratory for successfully developing revolutionary Audi innovations, including Audi quattro® all-wheel drive, TFSI® and TDI® diesel engines.

Audi exclusiveRedefining exclusivity.

Audi exclusive offers many different ways to experience the joy of owning an Audi that is truly unmistakable. And exclusive.

Audi Sport®Performance has evolved.

Performance engineered for the driver was born on the racetrack and tuned for the open road. Every ounce of innovation is designed to make each moment in an Audi performance model more epic than the last.

Audi TFSI®This is a radical shift from convention.

Audi TFSI® combines direct injection with forced induction supercharging or turbocharging. This unleashes higher power output with greater fuel efficiency and produces outstanding responsiveness — making the engine an extension of the driver.

MotorsportProven on the track. Reinforced by the checkered flag.

A proving ground for Audi technology, the commitment to motorsport isn’t just for show. It's a science. The racetrack has repeatedly been a laboratory for successfully developing revolutionary Audi innovations, including Audi quattro® all-wheel drive, TFSI® and TDI® diesel engines.

Audi quattro®Four is superior to two.

Thirty-five years ago, Audi quattro® became the first permanent all-wheel drive system designed for passenger vehicles — and it's been the front-runner ever since. Today quattro® plays an essential role in the Audi experience, ensuring its place as an engineering legend.

Audi ultra®Can less be more?

Audi ultra® lightweight technology uses advanced material and construction methods that allow our cars to be lighter. Lightweight design means the minimum material in the right place for the best performance. This is proof that less is definitely more.

Audi e-tron®Charged with excitement.

The e-tron® fleet ushers in a bold new era. From current plug-in hybrids to purely electric models coming soon, discover how uncompromising electric power continues our innovation legacy.

Driver AssistanceAdvancing the science of support.

At Audi, we're constantly developing new ways to help support you during your drive. By incorporating advanced technologies such as radar, sonar, lasers and high-speed processors, we've developed a suite of driver assistance features that can help keep you aware of your surroundings.

Adaptive cruise assistMore than just along for the ride.

Because traffic can be chaotic, we designed Adaptive cruise assist to help you keep your Audi a pre-set distance from the car ahead and between the lane markers. The system helps relieve the stress of your commute by operating some steering, braking and acceleration functions independently.

Audi connect®Drive smarter.

Audi connect® with Google Earth™ satellite imagery is your guide to places of interest, travel information, weather reports, fuel prices, and more. You can even send destinations with your myAudi account on your desktop straight to your car.

Audi MMI®Think of this as built-in intuition.

The Audi MMI® operating system allows you to instinctively manage an array of systems, including navigation, entertainment, interior, and even ride dynamics on models with Audi drive select. The result is a balance of simplicity, intuitiveness, and elegance to enhance your ownership experience.

Audi and Bang & OlufsenThe art of sound.

Since joining Audi in a partnership to develop the finest audio and design quality in the segment, Bang & Olufsen has been an ideal partner to bring our customers a selection of superior audio defined by a uniquely integrated array of speakers around the cabin and outstanding visual design.

Dynamic all-wheel steeringTake a turn towards stability and agility.

The 2019 Audi A8 features an all-wheel steering system that, depending on vehicle speeds, can help improve stability at highway speeds and reduce the turning radius at lower speeds.

Interior designRedefining comfort and style.

Audi engineers and designers not only challenge convention, they pioneer the ways you connect with your Audi. Everything is explored, from the overall design aesthetic down to the tactile feel of every button, even the way they sound. That precise level of detail is applied to every element throughout the cabin and is a benchmark of refinement you've come to expect.

Audi exclusiveTruth in exclusivity.

Audi exclusive offers many different ways to experience the joy of owning an Audi that is truly unmistakable. And exclusive.

Exterior designSome call it obsessive.

We admit that our designers' compulsive dedication to uniting art and engineering is unrivaled. With the arresting lines of our signature Audi Singleframe® grille, the distinctive LED daytime running lights, and the intimidating, visible engine compartment of the R8, you may become a little obsessed with Audi exterior design yourself.

LED technologySee and be seen.

Audi LED technology helps create lighting that's powerful and iconic, not only in the dark of night, but also in broad daylight. The stylish design is aesthetically pleasing and also increases visibility to others, whether you’re coming or going.