Proven on a track. Reinforced by a checkered flag. A proving ground for Audi technology, the commitment to motorsport isn’t just for show. It’s a science. The racetrack has repeatedly been a laboratory for successfully developing revolutionary Audi innovations, including Audi quattro® all-wheel drive, e-tron®, TFSI® gasoline and TDI® diesel engines.


Audi Sport customer racingGood for the garage and the pits.

Challenge all givens embodies the Audi Sport customer racing philosophy. Pushing production based cars like the Audi R8 to the limit embodies the spirit of the brand and the men and women who strive for victory. In the U.S., Audi Sport customer racing has catapulted to the top of the grid winning at prestigious race tracks in the TUDOR United SportsCar Series and Pirelli World Challenge.

Audi R18 e-tron quattro wins Le MansTDI®, e-tron® and quattro®. Undeniable.

For more than a decade, Audi has sent shockwaves of fear through the world of motorsports. Decimating the competition and claiming victory after victory. 2014 is no exception. 24 hours of nonstop endurance, torture and adrenaline finished triumphantly with the Audi R18 e-tron quattro® in first.

A legacy of successWinning on the racetrack and on the road.

Audi burst onto the scene in the 1980s with the now legendary quattro® all-wheel drive—dominating the World Rally Championship. Starting in 2001, win after consecutive win was ushered in at Le Mans with the help of TFSI® engine technology. The victories continued with the revolutionary development of TDI® diesel engine technology—unleashing more power and increasing fuel efficiency. All of these pioneering innovations ultimately made their way into production models, utilizing racetrack performance on the open road. And that’s the real win.

Models of note

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