Audi declares at least 25% of U.S. sales will come from electric vehicles by 2025

  • President Scott Keogh lays out bold roadmap to electrification beginning with Audi A3 Sportback e-tron plug-in hybrid this year
  • Audi is laying plans for a 150 kilowatt fast-charging network to be ready for first fully electric Audi SUV in 2018
  • Audi e-tron strategy announced at Los Angeles Auto Show focused on broadening EV adoption nationwide


Audi of America President Scott Keogh today announced the company’s commitment to achieve at least 25% of U.S. sales from electric vehicles by 2025 as he presented a clear roadmap to electrification in the world’s biggest EV market. The announcements came out of the Audi presentation at this year’s Los Angeles International Auto Show.

Audi will build its position in electric vehicle technology with the launch of the A3 Sportback e-tron plug-in hybrid later this year. It will then accelerate toward its decade-long goal of 25% electric vehicle sales with the production version of the fully electric Audi e-tron quattro concept SUV by 2018, along with other plug-in models to come.

Audi will support the broad adoption of EV technology in the U.S. by developing a nationwide 150 kilowatt fast charging network that would provide an 80 percent charge in only 30 minutes – enough for 200 miles worth of driving in the Audi e-tron quattro. The network will be in place for the launch of the fully electric SUV in 2018.

“With the cars on this stage – the Audi A3 e-tron hybrid plug-in and the Audi e-tron quattro electric SUV – we are, in full force, joining the electric revolution,” said Keogh. “Now is the time to make electric driving more available to the mainstream.”

The A3 Sportback e-tron plug-in hybrid is the first volume-oriented electrified vehicle from a traditional automaker to be available nationwide at launch. That unprecedented scale underscores Audi of America’s commitment to electrification, as does Audi’s support of e-tron owners with multiple options for home and portable chargers, residential solar installation and carbon offsets that immediately complement the plug-in hybrid lifestyle.

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Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. The Audi Group is among the most successful luxury automotive brands globally. In 2016, AUDI AG delivered about 1.871 million Audi automobiles and broke all-time company sales records for the seventh straight year in the U.S. Visit or for more information regarding Audi vehicles and business topics.