Audi of America Appoints New West Coast Lifestyle Communications Manager
- Audi of America announces Bianca Bucciarelli as new West Coast Lifestyle Communications Manager
- Bucciarelli to be based in Los Angeles, reporting to Jeri Ward, Vice President and Chief Communications Officer
- Bucciarelli will be responsible for overseeing entertainment marketing and event partnerships, lifestyle public relations and the Audi VIP fleet
Audi of America announced today that Bianca Bucciarelli has joined the company as West Coast Lifestyle Communications Manager. This position is based out of Los Angeles, CA. Bucciarelli reports to Jeri Ward, Vice President and Chief Communications Officer.
Bucciarelli joins Audi from Vision PR, where she led the Los Angeles office as a talent publicist. Prior to this position, Bucciarelli worked for HL Group and BWR Public Relations. She holds a bachelor’s degree in business administration in marketing and international business from Loyola Marymount University.
“Audi has maintained a long-standing presence in the entertainment industry and Bianca’s deep ties within Hollywood will help us expand upon the trust and loyalty the brand has built over the years,” said Ward. “With this new addition to our leadership team, we look forward to continuing our ongoing support of the industry while developing new areas of engagement.”
In her new position, Bucciarelli will be responsible for overseeing several key areas of communication for Audi, including lifestyle media strategy, entertainment events and sponsorships, event social media integration, as well as managing the Audi VIP fleet across the country. Additionally, she will lead the execution of integrated influencer programs while also managing the brand’s relationships within the industry.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. The Audi Group is among the most successful luxury automotive brands globally. In 2016, AUDI AG delivered about 1.871 million Audi automobiles and broke all-time company sales records for the seventh straight year in the U.S. Visit www.audiusa.com or media.audiusa.com for more information regarding Audi vehicles and business topics.