Audi MagazineEdition 102

These are heady days for Audi here in the U.S. In fact, as this goes to print, we have just set yet another all-time annual sales record for Audi, both globally, and in America. And since we don’t see any reason why this trend should not continue, we’re feeling very optimistic about the months ahead, and of having even more good news to report in our next issue.

We’ve also been celebrating the wonderful accolades our Audi A7 has been winning—not the least of which is the Automobile magazine 2012 Automobile of the Year award. The A7 has also been given the 2012 “Vehicle of the Year Award” from the Motor Press Guild (the first time the Guild has given such an award), and (along with its cousin, the Audi Q7) the 2012 “Active Lifestyle Vehicle of the Year” from a select group of automotive journalists and elite athletes. The Audi A6 joins the A7 with spots in the Car and Driver 10 Best list for 2012.

Winning awards is nice, of course, but it is only part of our job. Earning your business is our #1 priority. So we strive every day to engage current owners and entice future friends with our progressive design, innovative technology and robust engineering that goes into every Audi we put into our dealers’ lots. We’re proud of the work we do and we want to build on that in 2012.

How we plan to do that and what we’re delivering to ensure that we will continue to grow is shown throughout this magazine. We want to give our owners and readers of Audi magazine a glimpse of the future through stories on class-leading, intuitive technology such as Audi connect™ and MMI touch®, through e-tron™ plug-in and hybrid innovations and our continued implementation of lightweight materials to build more responsive and dynamic vehicles. We want to show you what we built for the Frankfurt Auto Show and which cars we debuted at the famed show. In short, we want to showcase how we’re driving innovation for next year, and the next decade. And we want to further showcase the capabilities of our Audi A6 and our all-new Audi allroad, which is making its long-awaited return to the U.S. in the latter half of 2012.

As I mentioned last issue, this is all simply the beginning. Believe me, going to work every day for a company committed to progress is both a pleasure and a challenge. What can we do next? What else can we develop to help push the automotive world? To challenge the perceptions of what luxury is and what it can be? I don’t know those answers, but I’m glad I work for a company that asks them every day. Most of all, I’m glad you are with us on this journey. I look forward to sharing this future with you.

Johan de Nysschen
President
Audi of America, Inc.

  • allroad
  • The allroad to the off-road returns

    The wait is almost over. After a brief hiatus, the legendary allroad returns with even greater capability, technology, and luxury. Its rugged appearance, captivating styling and attention to detail will undoubtedly excite old and new fans alike.

  • Audi R8 GT
  • High-voltage ideas are on their way

    At the dawn of the electric automobile age, the Audi e-tron™ is quickly becoming the dominant name in this exciting new frontier. We’ll discuss in-depth where the e-tron started and how its development over the years has led to the latest creation: the A3 e-tron.

  • Frankfurt
  • Audi in Frankfurt

    Every two years, this German city becomes the center of the automobile universe as it hosts the Frankfurt Auto Show. This year Audi built an incredible pavilion to showcase its newest models, including the stunning S6, S7, and S8.

  • Thumb4
  • Winning against the odds

    The car Leena Gade engineered won the 24 Hours of
    Le Mans in the most spectacular fashion yet, but that’s not the most amazing part. In doing so, she became the first woman race engineer to ever win the race. We’ll take you behind the scenes to learn how she did it and what drives her to do even better.

  • The Right note
  • The right note at the right time

    Legendary jazz musician Ron Carter has based his life and craft on defining moments, and having played with everyone from hip-hop acts to Miles Davis, he has plenty of those. See what makes him tick and why he still has so much love for the music.

  • TED
  • Rio-Santo

    When Brazilians talk about a dream road, they mean
    Rio-Santos. Stretching between Rio de Janeiro and Santos, it boasts lush flora and stunning views. And the Audi R8 Spyder 5.2 FSI® quattro®quattro®Audi quattro® permanent all-wheel drive, has had over a 30-year-long tradition.quattro® all-wheel drive makes navigating it a sublime experience.