These are heady days for Audi here in the U.S. In fact, as this goes to print, we have just set yet another all-time annual sales record for Audi, both globally, and in America. And since we don’t see any reason why this trend should not continue, we’re feeling very optimistic about the months ahead, and of having even more good news to report in our next issue.
We’ve also been celebrating the wonderful accolades our Audi A7 has been winning—not the least of which is the Automobile magazine 2012 Automobile of the Year award. The A7 has also been given the 2012 “Vehicle of the Year Award” from the Motor Press Guild (the first time the Guild has given such an award), and (along with its cousin, the Audi Q7) the 2012 “Active Lifestyle Vehicle of the Year” from a select group of automotive journalists and elite athletes. The Audi A6 joins the A7 with spots in the Car and Driver 10 Best list for 2012.
Winning awards is nice, of course, but it is only part of our job. Earning your business is our #1 priority. So we strive every day to engage current owners and entice future friends with our progressive design, innovative technology and robust engineering that goes into every Audi we put into our dealers’ lots. We’re proud of the work we do and we want to build on that in 2012.
How we plan to do that and what we’re delivering to ensure that we will continue to grow is shown throughout this magazine. We want to give our owners and readers of Audi magazine a glimpse of the future through stories on class-leading, intuitive technology such as Audi connect™ and MMI touch®, through e-tron™ plug-in and hybrid innovations and our continued implementation of lightweight materials to build more responsive and dynamic vehicles. We want to show you what we built for the Frankfurt Auto Show and which cars we debuted at the famed show. In short, we want to showcase how we’re driving innovation for next year, and the next decade. And we want to further showcase the capabilities of our Audi A6 and our all-new Audi allroad, which is making its long-awaited return to the U.S. in the latter half of 2012.
As I mentioned last issue, this is all simply the beginning. Believe me, going to work every day for a company committed to progress is both a pleasure and a challenge. What can we do next? What else can we develop to help push the automotive world? To challenge the perceptions of what luxury is and what it can be? I don’t know those answers, but I’m glad I work for a company that asks them every day. Most of all, I’m glad you are with us on this journey. I look forward to sharing this future with you.
Johan de Nysschen
Audi of America, Inc.