This edition of the Audi Magazine not only heralds a much-anticipated glimpse of the 2011 Audi A8, it ushers in new thinking surrounding our ideas about “luxury.” This is not a passive luxury meant to be admired from afar, it is an active luxury that is relevant, tactile, and experiential. From awe-inspiring technology that enables our customers to enjoy driving more full, to eco-conscious alternative power choices like out TDI clean diesel models, hybrids and electrics that are as respectful of the environment as they are beautiful, Audi is redefining a new progressive luxury. Beyond the sensory experience of sitting behind the wheel of an Audi vehicle, we’re seeking to redefine the ownership experience to deliver the highest levels of service at every stage of your journey with us.
It’s a philosophy that is resonating with people. May sales increased 22.7 percent from last year, and 31.4 percent through the first five months of 2010. In fact, Audi of America achieved the best first-quarter sales since we began marketing cars in the U.S. Aside from the stats, Audi is delivering star power. The Audi R8 received the World Performance Car of the Year Award* at the New York International Auto Show, the Audi A3 TDI® clean diesel was named Green Car of the Year®** by Green Car Journal and our e-tron™ concept sportscar, unveiled at the North American International Auto show in Detroit, graced the cover of Automobile Magazine. With each new design, engineering breakthrough and progressive idea, the world is taking notice.
Of course Audi represents more than a collection of innovative automobiles. Audi is a culture. We are as inspired by the people who drive our vehicles as by those who move in circles of influence. That’s why you will find their stories here, inside Audi Magazine. From a Spotlight on an owner to celebrities sharing their ride to the top, to architects and creative thinkers who are shaping our world, the Audi family is rich with innovators.
Prepare to be inspired,
Johan de Nysschen
Audi of America