Truth is achieved by those with the courage to reimagine the possible. Those who defy convention and push performance to the limits. Engineer lighter, more efficient vehicles. Innovate intelligent technology that anticipates drivers’ needs. And design silhouettes that defy trends and the wind. This is the spirit that drives us. This is Truth in Engineering.
This is Truth in EngineeringThis is the story of over 100 years of Audi innovation. A story of doing things that have never been done before. And doing them until they’re perfect. From the very first Audi ever built, to redefining beauty, to reengineering a way of thinking, performing and beyond. This is a story that still holds true today.
quattro®The technologically advanced quattro®quattro®Audi quattro® permanent all-wheel drive, has had over a 30-year-long tradition.quattro® all-wheel drive system senses wheels with the most traction and in turn delivers power to those wheels. Quite simply, quattro® is power where you need it, when you need it– regardless of conditions.
Audi e-tron™ technologyFrom a range of advanced Audi e-tron vehicles to the A3 e-tron pilot program, Audi is establishing potential for plug-in vehicles as progressive luxury car buyers become increasingly receptive to EV technology.
Automatic start-stopSimilar to systems previously found only in hybrid vehicles, this system can lower fuel consumption and CO2 emissions1 by automatically shutting off your engine while you wait at a traffic signal or stop-and-go traffic.
Audi LED headlight technologyAudi revolutionized vehicle lighting with the first full-LED headlights appearing on the Audi R8 in 2008. Today, the use of LED technology helps create a look that's iconic and unmistakeably Audi — even in the dark of night.
Audi. Engineered for Iron Man.Iron Man is once again in a fight for his life against an unknown villain, bent on his destruction. Weapon of choice, a suit. Car of choice, an Audi R8.
Audi TDI®Audi TDI® features clean diesel technology which makes it the cleanest burning diesel technology in the world. It also delivers eye-opening performance while offering longer range and better fuel efficiency.
FSI®FSI® (Fuel Stratified Injection) defies physics by offering more power while at the same time offering greater fuel efficiency.
Audi Space Frame (ASF®)ASF®ASF®The Audi A8 is the first North American car with an aluminum body built according to the Audi Space Frame® principle. ASF® utilizes state-of-the-art technology and materials to create a space frame body made of aluminum that offers increased stiffness for enhanced handling performance as well as a significant reduction in weight.
MMI®The MMI® is the nerve center offering control over a number of systems such as the radio as well as other available systems such as navigation and your iPod® via the Audi music interfaceAudi music interfaceThis connective technology offers intelligent integration with the iPod® and the iPhone®. Audi music interface .
Technology TutorialsThe technology site allows users to sit in the front seat, select their Audi model and view tutorials about exclusive Audi technologies such as Audi MMI® and Audi connect™ for a true first-hand learning experience.
Concept vehiclesEvery detail has its purpose. Integral design concepts and expressive details typify character of Audi. The results are unique: every feature of a form and every detail has its’ purpose. For this reason, nothing can be altered without spoiling the overall impression.