Audi ForumAudi Forum New York City

The Audi Forum New York City is a unique brand showcase located at the corner of 47th Street and Park Avenue in the heart of midtown Manhattan. The original Audi Forum New York City was the first in North America and opened on October 11, 2006. There are currently numerous Forums across the globe, including international cities such as Neckarsulm, Berlin, Munich, London, Madrid, Beijing, Stockholm, and Ingolstadt, global headquarters for AUDI AG.

The Audi Forum New York City is a multi-function showroom designed to educate customers on Audi products, serve as a meeting space for Audi executives and constituents, and host events for media and consumers from Audi and other parties.

Designed by a team of two international architects, Oettle design from Munich/Germany and CR Studio architects out of Manhattan, the Audi Forum New York City represents a unique blend of the newest in worldwide Audi Showroom concept design as well as New York style and charisma. With a sleek, modern design aesthetic combined with historical visual references, the Audi Forum New York City represents the past, present and future of the Audi Brand. The Audi Forum New York City features offices with three workstations, a meeting room with video-conferencing capabilities and a bar for evening events of up to 200 people.

Location
250 Park Avenue (and 47th Street)
New York, NY, 10017

Telephone: 212.370.AUDI (-2834)
Fax: 212.370.2839

Hours of Operation
Monday-Friday 10:00am - 7:00pm EST
Saturday 11:00am - 4:00pm EST

Facility Details
The total internal area of the Forum is 6,461 square feet, which includes 5,382 square feet of main floor space. A good 1,000 square feet cover two back offices, a spacious meeting room that can seat up to ten people, five bathrooms, and an efficiently designed pantry space. The space is designed to showcase five cars.

The Forum lounge is equipped with a bar and furniture designed in a streamlined white palette, all produced in Germany. Audi development partner Bang & Olufsen showcases their latest home-entertainment products in the Audi Forum lounge. The Bang & Olufsen system in this area will be continuously updated with the latest products in the line, which will create an added attraction for the New York City Audi Forum, as those interested in high-end audio will have a convenient space to view the latest technological innovations from the leader in this space.

The centerpiece of the Forum is a moving LED panel that runs 24 hours a day, seven days a week, traveling back and forth between Park Avenue and 47th Street at a speed of two feet per second. The panel, a Barco iLite 3, measures 8’6” x 6’5” x 1’4” and weighs 1700 lbs. The track on which it travels is 165 linear feet long and constructed of 9 tons of steel. The screen is capable of producing 4.4 trillion colors. The LED displays High Definition images, beamed wirelessly from the main control panel, giving Audi the freedom never to directly access the panel. The motor control system for this device is the same system used by Disney and many Las Vegas shows for their motion animation.

The shell of the Forum is constructed in an urban palette of whites and grays. The 14-foot-high “brand wall” consists of 1,527.5 square feet of back-painted tempered glass in both linear and curved shapes, inset with two black and white New York-style graphic images, and is designed to cut a sophisticated silhouette. The perimeter walls, by contrast, are done in a dark palette of warm grays and black. The back hall walls are lined with a porous material called pepp wall, chosen for its acoustical merits, and which has a texture similar to that of the main floor.

The Forum is also equipped with three 63” fixed Samsung plasma screens, as well as a state-of-the-art

Bang & Olufsen®

Sound system pioneers Bang & Olufsen have tailored their Advanced Sound System exclusively for the Audi A8, leaving nothing to chance.

Bang & Olufsen®
sound system which includes seven 6.5” ceiling loudspeakers and four 15” subwoofers in front of the moving LED wall. Additional ceiling loudspeakers are located behind the LED wall and elsewhere in the facility. Each speaker’s source, volume, delay, and EQ can be individually controlled. The 6.5” speakers are powered by 90-watt power amplifiers and the subwoofers by 425-watt power amplifiers. This layout assures SPL levels of up to 100 decibels at listening position. The audio system is based upon a Soundweb London DSP system with external access through analog and Cobranet connections.