Established by August Horch in 1909 in Zwickau, and trading since 1910 under the Audi name, which was a Latin translation of Horch (in German: ‘Listen!’), the company’s policy was to build cars mainly for the luxury category. Impressive successes in the International Austrian Alpine Rallies from 1912 to 1914 had long since confirmed the high performance and elite character of the brand.
Audi Type AAudi Type A 10 / 22 hp Sport-Phaeton, 2.6 l four-cylinder engine, 1910; the first Audi car, designed by August Horch jointly with Hermann Lange.
Audi Type K Audi Type K 14/50 hp 3.5 l open tourer (phaeton), four-cylinder engine, 1921; the first left-hand drive production car in Germany.
Audi Type UWAudi Type UW "Front"; 2 l four-cylinder engine, 40 hp, box-section backbone frame, swing-axle suspension front and rear, front-wheel drive, 1933.
Audi Type CAudi Type C 14/ 35 hp "Alpine Victor" saloon, 3.5 l four-cylinder engine, 1913, named for a notable Audi motorsport success.
Audi Type RAudi Type R 19/ 100 hp "Imperator" pullman limousine, 4.9 l eight-cylinder engine, 1927; the first Audi model with an eight-cylinder engine.
Audi Type 920Audi Type 920 saloon, 3.2 l six-cylinder engine, 75 hp, rear-wheel drive.