First, ignore the rule book. For more than a hundred years, we've stared adversity in the face. When they said it can't be any lighter, we defied them. When they said it can't go faster, we proved them wrong. Whenever they said it couldn't be done, we simply did it. This is the undying spirit at our core. This is Truth in Engineering®.
To begin, things endOne man didn't accept "no" for an answer
August Horch heard it couldn't be done many times while creating Audi. He chose to defy naysayers. From his time to now, that philosophy has proved that lighter can be stronger. It redefined lighting technology. Says smaller engines can go faster. It became the way automobiles should be made — until we define the next, better way to do it. This is Truth in Engineering®.
From reinvention to glory to the open roadTDI® clean diesel redefines, then leads
Rudolph Diesel developed the diesel engine in 1893. And many came to say it couldn't be made quieter. Or cleaner. Or more efficient. It couldn't go faster. Or great distances. To us, they were simply challenges to disprove.
Models of note
More Audi innovation
Explore more truth in engineering.