Audi presents the new R8: The sporty spearhead just got even sharper

No model with the four rings is closer to motorsport, none is more striking and more dynamic: at the Geneva Motor Show, Audi is presenting the second generation of its high-performance R8 sports car. The V10 mid-engine and a newly developed quattro drive ensure breathtaking driving performance, especially in the top-of-the-range version with 449 kW (610 hp): achieving 0 to 100 km/h (62.1 mph) in just 3.2 seconds, its top speed is 330 km/h (205.1 mph).

A high-revving mid-engine with superior performance, a consistently lightweight construction concept and an extremely dynamic chassis with quattro drive system and fully variable torque control – this is what makes the R8 the sporty spearhead of Audi. The high-performance sports car has been newly developed from the ground up – it is more taut, more striking and more fascinating both on the race track and on the road.

Audi prologue Avant

Sporty and elegant, versatile and connected – the Audi prologue Avant show car

A design with dynamic elegance and the latest high end technologies: The Audi prologue Avant show car with its stretched roof which the brand is presenting at the Geneva Motor Show gives a look into the future – with the new and emotion filled design language that Audi has initiated with its study in the coupé, the prologue.

In November 2014 at the Los Angeles Motorshow, Audi presented the Audi prologue concept car, giving a look to the brand’s future design language. Only four months later, the premium manufacturer is showing a variant of its visionary concept at the Geneva Motor Show.

Audi R8 Laser High-Beam Headlights

Audi reveals laser headlights for the new R8

International release from AUDI AG

Currently not available on U.S. models

Audi is revealing the headlights of its new R8 as the first of a number of technology highlights of the top sports car. The R8 uses LED headlights which can be supplemented by a laser high‑beam lighting module as an option.

The new R8 will set new standards among high‑performance sports cars – including in its lighting technology. As an option, the latest car development by Audi can be equipped with a laser spot as the high‑beam headlight. The special appeal of laser lighting is that it uses high‑intensity laser diodes, which generate a lot of light energy from a very small component. Compared to LED high‑beam headlights, laser high‑beams attain nearly twice the lighting range.

Audi makes night into day: new lighting competence center in Ingolstadt

Audi makes night into day: new lighting competence center

Audi is extending its lead in the field of automotive lighting technology with a new lighting competence center at the company’s site in Ingolstadt. Vehicles can be driven into this underground light tunnel, which is 120 meters long and offers new possibilities, especially for the development of innovative lighting solutions and camera-based lighting assistance systems.

“Audi is the leading brand for automotive lighting technology,” stated Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development. “From the xenon plus headlight to the matrix‑LED headlight to the laser light, we have been putting pioneering innovations into series production for the past 20 years. Light is part of an automobile’s esthetics and is becoming an interactive medium of information.”

Audi A5

2015 Audi models win two awards from U.S. News, Kelley Blue Book

The 2015 Audi A3 has been named 2015 Best Upscale Small Car for the Money by U.S. News Best Cars, while the Audi A5 has been named winner of the 2015 Kelley Blue Book 5-Year Cost to Own Award in the Luxury Car category. 

CES 2015 Audi stand and press conference

Audi at 2015 CES

A four‑core processor processing eight billion operations per second. A virtual tachometer with a needle that is rendered anew 60 times per second to ensure absolutely fluid motion. 3D sound to match a concert hall and appearing to come from every direction, an Audi tablet as a multimedia control panel and simple wireless communication between your mobile devices and your car all demonstrate how diverse the future of the automobile is at Audi. All this and convenience, too: piloted parking and innovative Audi wireless charging (AWC) technology pave the way for electric mobility. A laser headlight shining ahead hundreds of feet and a car lapping the famous Hockenheim speedway at 240 km/h (149.1 mph) without a driver – Audi is a leading and driving force in all technology areas relating to electronics and electrics. At CES in Las Vegas, the world’s most important electronics exhibition, Audi makes a splash with a host of new technologies

Even today, many customers view their car as more than just a vehicle – it is a “mobile device". Audi drives forward networking of its models both inside and outside the car. At CES, Audi presents a wide range of innovations in the technology fields of controls and displays, infotainment, connectivity and lighting technology, in driver assistance systems and in piloted driving.