Audi sets 52nd consecutive monthly U.S. sales record in April 2015

Audi reported that its April 2015 sales increased 7.5% to 16,827 vehicles, a total that stands as the brand’s 52nd straight month of record U.S. sales. Audi achieved its best-ever April sales in the brand’s U.S. history.

Audi launches innovative mobility program: Audi on demand

Audi introduces Audi on demand, giving customers a new way to experience the Audi brand and its range of vehicles at the touch of a button. The premium service is being beta tested in San Francisco before wider rollout.

European model shown

Audi announces pricing for the new 2016 A6 and A7 model lines

With new engines and updated design, all Audi A6 and A7 models now offer more power, greater fuel efficiency and class-leading technology for two of the Audi brand’s top-selling vehicles.  

Audi returns as Tony Stark’s vehicle of choice in Marvel’s Avengers: Age of Ultron

Audi and Marvel Studios join forces once again for the release of Avengers: Age of Ultron, set to be released on May 1, 2015. The highly-anticipated film will feature the next-generation Audi R8, Audi TTS and Audi A3 Cabriolet vehicles alongside the next generation of Avengers characters.

2016 Audi A6 earns IIHS highest rating of Top Safety Pick+

Newly refreshed for the 2016 model year, the Audi A6 has earned the rating of Top Safety Pick+ when equipped with the available Driver Assistance package and produced after January 2015. Top Safety Pick+ is the highest 2015 rating available from the Insurance Institute for Highway Safety (IIHS). The 2016 A6 recently underwent the IIHS Small Overlap Front Crash test and received the highest possible rating.

Piloted Driving: the Future of Cars

The global auto industry is moving rapidly toward an era when drivers won’t be required for driving. Economists, policymakers and auto executives believe “driverless” cars will dramatically improve transportation safety and significantly cut emissions. Within several years, car owners are expected to have the option to turn over control of their vehicle to an internal pilot, thanks to advances across digital technologies that are being perfected and harnessed continually by Audi and other automakers, as well as by tech companies including Google.

The biggest hindrance to this scenario will not stem from any limitations in autonomous-driving technologies but rather from legal, political, infrastructure, regulatory and liability factors that all need to be addressed as the developed world makes the most significant switch in its automotive paradigm in over a century.