2016 Audi Q3 earns a 2015 IIHS Top Safety Pick rating

The 2016 Audi Q3 has earned the rating of Top Safety Pick for the 2015 evaluation program from the Insurance Institute for Highway Safety (IIHS). The 2016 Q3 recently underwent all tests within the IIHS Top Safety Pick program and received the highest possible ratings of “good” for each test.

To determine crashworthiness, IIHS rates vehicles good, acceptable, marginal or poor, based on performance in five tests: moderate overlap front, small overlap front, side, roof strength and head restraints.

Audi sets 55th straight monthly U.S. record with 20.8% gain in July 2015

Audi reported that its July 2015 sales increased 20.8% to 17,654 vehicles, a total that stands as the fourth-best monthly result ever in the U.S. market. The previous July record was set in 2014 with 14,616 Audi vehicles sold. Through the first seven months of 2015, Audi U.S. sales rose 12.4% from last year to 111,269 vehicles.

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

AUDI AG, BMW Group and Daimler AG to acquire Nokia Corporation's HERE digital mapping business

AUDI AG, the BMW Group and Daimler AG have reached a deal with Nokia Corporation to acquire its mapping and location services business HERE. The acquisition is intended to secure the long term availability of HERE’s products and services as an open, independent and value creating platform for cloud-based maps and other mobility services accessible to all customers from the automotive industry and other sectors.

High-precision maps are important for autonomous driving and many other forms of assistance systems, as these technologies require an up-to-date plan of a vehicle’s surroundings exact to the nearest centimeter, in order to react in real time.

Audi extends piloted driving lead at Sonoma Raceway as production nears

Piloted driving at Audi achieves new levels of racing speed on the road to series production of the technology in a few years. On one of the most demanding circuits in the world, Sonoma Raceway in California, the latest generation of the Audi RS 7 piloted driving concept has exceeded the previous top performances again. Audi will offer piloted driving first in the next generation of the Audi A8.

"In Sonoma we brought the Audi RS 7 piloted driving concept lap after lap to the physical limit, and in constant precision," said Thomas Müller, Head of Development for Braking, Steering and Driver Assistance Systems, AUDI AG. "The car reached lap times that were better than those of some experienced sport riders." The RS 7 prototype required only 2:01.01 minutes to set its best lap time at the 2.5-mile course.

AUDI AG: for the first time, over 900,000 customers in the first half of the year

Compared with the same period last year, AUDI AG’s worldwide sales from January to June increased by 3.8 percent to around 902,400 cars. For the first time in the company’s history, more than 900,000 customers had already chosen the brand with the four rings by mid-year.

Even though important model changes are imminent in a number of markets, sales climbed further in all world regions – particularly on the American continent (+12.4%).

Piloted Driving: the Future of Cars

The global auto industry is moving rapidly toward an era when drivers won’t be required for driving. Economists, policymakers and auto executives believe “driverless” cars will dramatically improve transportation safety and significantly cut emissions. Within several years, car owners are expected to have the option to turn over control of their vehicle to an internal pilot, thanks to advances across digital technologies that are being perfected and harnessed continually by Audi and other automakers, as well as by tech companies including Google.

The biggest hindrance to this scenario will not stem from any limitations in autonomous-driving technologies but rather from legal, political, infrastructure, regulatory and liability factors that all need to be addressed as the developed world makes the most significant switch in its automotive paradigm in over a century.