Outlook on series production – the Audi e-tron quattro concept at the IAA 2015

Electric driving at Audi is a pleasure, not a compromise. The brand is demonstrating this with the Audi e-tron quattro concept at the International Motor Show (IAA) 2015 in Frankfurt. The sporty SUV provides an outlook on the brand’s first large-series electric car.

The Audi e-tron quattro concept is designed from the ground up as an electric car and proves to be pioneering in its segment at the very first glance. It follows the Audi “Aerosthetics” concept, combining technical measures for reducing aerodynamic drag with creative design solutions.

Audi of America announces pricing for the electrified 2016 Audi A3 Sportback e-tron

Audi announced U.S. prices for the all-new 2016 A3 Sportback e-tron® will begin at $37,900, and purchasing customers may qualify for applicable state and federal incentives and tax credits. As the first electrified Audi sold in the U.S., the plug-in hybrid electric A3 Sportback e-tron combines efficiency, innovative technology and performance for a premium driving experience.

The A3 Sportback e-tron provides a comprehensive approach to sustainable mobility by combining the benefits of a hybrid with all-electric range. It is a package that makes the A3 Sportback e-tron a versatile choice for the full array of daily commuting challenges, some of which can be handled on battery power alone. The plug-in hybrid will launch at dealerships nationwide in October.

 

2016 Audi Q3 earns a 2015 IIHS Top Safety Pick rating

The 2016 Audi Q3 has earned the rating of Top Safety Pick for the 2015 evaluation program from the Insurance Institute for Highway Safety (IIHS). The 2016 Q3 recently underwent all tests within the IIHS Top Safety Pick program and received the highest possible ratings of “good” for each test.

To determine crashworthiness, IIHS rates vehicles good, acceptable, marginal or poor, based on performance in five tests: moderate overlap front, small overlap front, side, roof strength and head restraints.

Audi sets 55th straight monthly U.S. record with 20.8% gain in July 2015

Audi reported that its July 2015 sales increased 20.8% to 17,654 vehicles, a total that stands as the fourth-best monthly result ever in the U.S. market. The previous July record was set in 2014 with 14,616 Audi vehicles sold. Through the first seven months of 2015, Audi U.S. sales rose 12.4% from last year to 111,269 vehicles.

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

AUDI AG, BMW Group and Daimler AG to acquire Nokia Corporation's HERE digital mapping business

AUDI AG, the BMW Group and Daimler AG have reached a deal with Nokia Corporation to acquire its mapping and location services business HERE. The acquisition is intended to secure the long term availability of HERE’s products and services as an open, independent and value creating platform for cloud-based maps and other mobility services accessible to all customers from the automotive industry and other sectors.

High-precision maps are important for autonomous driving and many other forms of assistance systems, as these technologies require an up-to-date plan of a vehicle’s surroundings exact to the nearest centimeter, in order to react in real time.

Piloted Driving: the Future of Cars

The global auto industry is moving rapidly toward an era when drivers won’t be required for driving. Economists, policymakers and auto executives believe “driverless” cars will dramatically improve transportation safety and significantly cut emissions. Within several years, car owners are expected to have the option to turn over control of their vehicle to an internal pilot, thanks to advances across digital technologies that are being perfected and harnessed continually by Audi and other automakers, as well as by tech companies including Google.

The biggest hindrance to this scenario will not stem from any limitations in autonomous-driving technologies but rather from legal, political, infrastructure, regulatory and liability factors that all need to be addressed as the developed world makes the most significant switch in its automotive paradigm in over a century.