2013 Audi Innovation Motorsport

Proven on a track. Reinforced by a checkered flag. A proving ground for Audi technology, the commitment to motorsport isn’t just for show. It’s a science. The racetrack has repeatedly been a laboratory for successfully developing revolutionary Audi innovations, including Audi quattro® all-wheel drive, TFSI® and TDI® clean diesel.

Audi e-tron R18 Le Mans

The future of AudiBegins on the track at Le Mans.

Audi is consistently pushing the envelope when it comes to design and performance. Last year, Audi was the first team to win using hybrid technology. Before that? The first team to win using TDI® clean diesel technology—for six consecutive years. This year, Audi is out to do it again. Winning is in our heritage. And the R18 e-tron® quattro® is poised to make history again.

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Audi Brand General

A legacy of successWinning on the racetrack and on the road.

Audi burst onto the scene in the 1980s with the now legendary quattro® all-wheel drive—dominating the World Rally Championship. Starting in 2001, win after consecutive win was ushered in at Le Mans with the help of TFSI® engine technology. The victories continued with the revolutionary development of TDI® clean diesel engine technology—unleashing more power and increasing fuel efficiency. All of these pioneering innovations ultimately made their way into production models, utilizing racetrack performance on the open road. And that’s the real win.

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Videos

Day in the Life of an Audi Driver

Understand the engineering behind Audi quattro® all-wheel drive.

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2011 24 Hours of Le Mans Thriller

13,854 seconds, the thin line between triumph and defeat at the 2011 24 hours of Le Mans.

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Audi Sport Race Engineer Leena Gade

Meet Leena Gade, the first female race engineer to win the 24 Hours of Le Mans.

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Models of note

TT RSStarting at $57,200
RS 5 CoupeStarting at $68,900
R8Starting at $114,900

More Audi innovation

Explore more truth in engineering.