Important Information, Including the Audi connect Privacy Statement


This page provides you with information about Audi connect, including the privacy statement for Audi connect’s in-car services.  


About Audi connect

Audi connect provides users with access to numerous infotainment offerings ("services") from various third party content providers (such as Google, Facebook, Twitter, etc.).  Audi of America does not create, control, or have knowledge of the content offered by these providers.  Audi of America does not endorse and expressly does not adopt as its own the content or services accessed via Audi connect.  Nor does Audi of America represent that the content provided is up-to-date, complete, correct, or accurate, or that Audi connect will be problem free.  The content providers are exclusively responsible for the content and the availability of the content accessible through Audi connect.  For a complete list of the Audi connect content providers and their respective contact information, please view the bottom of this page.  See the Audi connect Terms and Conditions available at for further details about the governing terms.


Audi connect’s Privacy Statement

Your privacy is important to us. We, Audi of America, provide this Privacy Statement to inform you about how we collect, use, and share information about you and your Audi vehicle that is associated with your use of Audi connect’s in-car features.  Some Audi connect vehicles are not equipped to offer all of the Audi connect services mentioned in this Privacy Statement.  To find out what services are available in your vehicle, see  For information about how we collect, use, and share information about you and your Audi vehicle that is associated with your use of the Audi connect mobile application, the website, or other applications, websites, or online services associated with Audi connect, please visit

Please note that Audi connect involves the use of wireless and data services.  These services are provided by a wireless carrier that contracts directly with you - the Audi connect subscriber.  You may not have a choice as to who your wireless carrier even though we may have relationships with more than one carrier.   In the course of providing wireless and data services, the provider may collect information about you, your Audi vehicle, and your use of Audi connect services, including information that allows the provider to determine the location of your vehicle.  The provider’s collection, use, and sharing of the information it collects is governed by its own privacy policy, not ours.  You should read the privacy policy that your wireless and data provider has made available to you because the provider’s practices may differ from ours.  If you are not the subscriber for this vehicle’s Audi connect services, you should ask the vehicle’s subscriber to tell you which carrier is providing this vehicle’s wireless and data services.

If the service is available on your vehicle model (it is not available for all Audi models), you may enter into a separate subscription to receive traffic information from SiriusXM.  We do not share any information about your use of the Audi connect in-car services with SiriusXM, but SiriusXM may collect information directly. For information about SiriusXM’s privacy practices, please see the SiriusXM privacy policy.   

Information Stored in Your Audi Vehicle

When you set up and use Audi connect services, various information will be stored within your Audi vehicle.  We do not remotely access this information.  The information stored in your vehicle may include the following:

  • the pairing code generated within your myAudi account that you enter into the Multi Media Interface ® (MMI®) to link your account to your Audi vehicle;
  • information that you send from your myAudi account to your Audi vehicle, such as destinations and photos (not available in all vehicles);
  • information that you enter into the MMI ® such as your destinations;
  • your Bluetooth ID as needed to provide personalized services;
  • Audi connect settings;
  • Information that identifies your vehicle, such as the vehicle identification number (VIN); and 
  • information identifying the communications equipment installed in your Audi vehicle.

Please note that the information stored in your Audi vehicle may be accessible to others who use your Audi Device, and may be deleted, altered, or transferred.  Please see your vehicle’s owner’s manual for information about how to remove the information stored in your Audi vehicle.  

Information We Transmit or Collect

When you request an Audi connect service, your Audi vehicle transmits information to us so that we can process your request.  These transmissions include information about the requests you make, information that serves to identify whether your Audi vehicle is authorized to receive Audi connect services, and, as appropriate, information that identifies your personalized services such as Facebook, Twitter, and RSS feeds.  

We store information about your service requests in log files.  Those records include your myAudi user ID, the services you requested, the types of requests you made, the times you requested the services, and the vehicle identification number (VIN) associated with the requests.  

You may request information (including directions, parking information, or weather) about a location, including your current location.  When you do so, we transmit your Audi vehicle’s location to the appropriate content provider to process your request.  We do not transmit to content providers information that directly identifies whether the location is your current location or a location distinct from where you are unless it is revealed by the nature of your request.  

For some personalized services (such as Facebook or Twitter) we may transmit to content providers the location information you choose to share along with information that directly identifies you (such as information about your Facebook or Twitter account).  For non-personalized services (such as Navigation enhanced by Google, information about parking, city events, flight information, weather, gas prices, ) we share location information with the appropriate content providers as needed to respond to the requests, but we do not share information that directly identifies you or your Audi vehicle.  Audi connect receives traffic information without sharing information with the content provider.

After you register certain personalized services in your myAudi account (such as Facebook and Twitter), we store an access token (not your username and password) on our servers so that you need not separately log into the personalized services when you use them.  

We transmit information you send when using the service (such as social media messages) and information you request from Audi connect services (such as information feeds, information about parking, travel information, etc.).  We do not store the content of any messages you send or access or the locations associated with any information requests that you submit.  

How We Use and Share Information Generated by Your In-Car Use of Audi connect

We use the information generated in association with your in-car use of Audi connect to process your requests for Audi connect services.   We may de-identity and aggregate records so that the information no longer reasonably identifies you or your Audi vehicle for research and product development.  

We transmit information to content providers as described above.  We may share information about your use of the Audi connect in-car services to comply with legal orders and requests from law enforcement or other government bodies; as required by law or regulation; to protect the rights or safety of Audi of America, our corporate affiliates, our customers, the public, or others; to combat fraud or criminal activity; or with your consent.  We may also share information about your use of the Audi connect in-car services with a purchaser of all or part of Audi of America or its assets.

We will not share information about you or your Audi vehicle that is connected with your use of Audi connect’s in-car features with third parties for their own purposes without your consent.

How Content Providers Use and Share Information

Information about how content providers use and share information associated with your in-car use of Audi connect services is available at the content providers’ websites.  The following is a list of the current Audi connect content providers and their respective websites and contact information:

Our Commitment to Data Security

Because your privacy is important to us, we use reasonable safeguards to prevent unauthorized access or disclosure, maintain the accuracy, and provide for appropriate use of information about you and your Audi vehicle.  Data security threats are many and evolving, however, and we cannot guarantee the security and accuracy of your information.   

Audi connect services may involve the transmission of voice and data from your Audi vehicle over wireless and cellular telephone networks.   Although it may be illegal for unauthorized people to intercept these transmissions, we cannot guarantee the privacy and security of conversations or data transmitted to and from your Audi vehicle.

No Use of Audi connect by Children

We take children's privacy seriously.  We do not knowingly collect personal information from children. If you are under 13 years of age, please do not submit any personal information through Audi connect without the express consent and participation of a parent or guardian. 

Changes to this Privacy Statement

From time to time, we may update this Privacy Statement.  We will notify you of any material changes to our Privacy Statement by updating the Statement in the MMI ® and the Statement available on the Audi connect web portal.  We encourage you periodically to check this Statement. Your continued use of Audi connect services affirms your agreement to such changes

Contact Information for Questions or for Updating or Correcting Your Information

Audi of America Inc.

2200 Ferdinand Porsche Drive, Herndon VA 20171


For more information about Audi connect: 1 877 505-AUDI

For more information about your Audi vehicle or Audi connect’s  Privacy Statement: 1 800 822-AUDI


Effective date:  November 4, 2013


Content Providers

At present, the following third party providers offer services via Audi connect:

  • Point-of-interest searching (POI), including voice control, navigation with Google Earth images and Street View: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA –
  • Facebook: Facebook 601 Willow Road, 94025 Menlo Park, California, USA –
  • Twitter: Twitter Inc. 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA
  • News:, as well as possibly other RSS feed providers added by users themselves;
  • City events:, Inc., 512 2nd Street Second Floor, San Francisco , CA 94107, USA –;
  • Fuel Prices & Parking Information: INRIX Inc., 10210 NE Points Drive, Suite 300, Kirkland, WA 98033, USA –
  • Flight information: FlightStats, Inc., 522 SW 5th Avenue, Suite 200, Portland, OR 97204, USA –