The singer with the unmistakable, soulful voice has already made two appearances at Audi events so far this year. At the Detroit Motor Show on 7 January 2007, Seal helped to liven up the atmosphere with his hit "Crazy". At the same time, a world first was presented: the Audi Q7 V12 TDI is the first car to have a twelve cylinder diesel engine fitted as standard. When Seal discovered the 500 bhp SUV, one thing was clear to him: "I have been driving an Audi Q7 with a petrol engine for one and a half years, and I use it almost every day. Yet my first thought when I saw the V12 TDI was: When can I get that car?".
Seal's Audi fleet already has one new addition. At his appearance in Las Vegas on 15 January during the presentation of the Audi R8, he took a seat in the brand new mid-engined sports car, and declared: "I want one!" Just a few weeks later, Seal was the proud owner of the first Audi R8 cars in the USA.