Global Audi Ambassador Seal

Global Audi Ambassador Seal
SealSeal

Audi tours the world with Seal

When two of the most successful in their field get together, the result is a partnership of a special kind. Besides giving concerts all around the world, the British soul singer Seal tours the world as an Audi ambassador, representing the brand with the four rings.
"Creative examination of the world of music is particularly important for our employees. It enables them to be inspired and motivated by artistic performances. Our objective remains to collaborate with people like Seal, who share our very high quality standards."
- Ralph Weyler
Board Member for Marketing and Sales at AUDI AG
The singer with the unmistakable, soulful voice has already made two appearances at Audi events so far this year. At the Detroit Motor Show on 7 January 2007, Seal helped to liven up the atmosphere with his hit "Crazy". At the same time, a world first was presented: the Audi Q7 V12 TDI is the first car to have a twelve cylinder diesel engine fitted as standard. When Seal discovered the 500 bhp SUV, one thing was clear to him: "I have been driving an Audi Q7 with a petrol engine for one and a half years, and I use it almost every day. Yet my first thought when I saw the V12 TDI was: When can I get that car?".
Seal's Audi fleet already has one new addition. At his appearance in Las Vegas on 15 January during the presentation of the Audi R8, he took a seat in the brand new mid-engined sports car, and declared: "I want one!" Just a few weeks later, Seal was the proud owner of the first Audi R8 cars in the USA.
Seal at Detroit Auto Show