Audi Tradition Brand family tree

Audi Tradition Brand family tree
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The brands

Audi is one of Germany’s oldest-established automobile manufacturers. Since 1932 the Audi emblem has been the ‘four rings’, which stand for its amalgamation with DKW, Horch and Wanderer to form Auto Union AG in Chemnitz, which then adopted this badge. It supplied the widest range of passenger vehicles that German industry could offer in the 1930s – from motorcycle to luxury saloon.

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>Audi
Audi cars, which had been built in Zwickau since 1910, were regarded from the start as technically avant-garde midsize models.
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>DKW
In 1907 Jörgen Skafte Rasmussen started a company in Zschopau to manufacture apparatus and fittings.
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>Horch
Horch cars had been built in Cologne since 1900, in Reichenbach since 1902 and in Zwickau since 1904.
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>Wanderer
The fourth ring referred to the Wanderer automobile division, which also joined the new Auto Union AG in 1932.
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>NSU
NSU started motorcycle production in 1901 and began to build cars five years later.
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